Corporate Information Strategy and Management : Text and Cases

by Applegate, Lynda M.; Austin, Robert D.; McFarlan, F. Warren

• ISBN13: 9780071122924
• ISBN10: 0071122923
• Edition: 6th
• Format: Hardcover
• Copyright: 2002-08-01
• Publisher: McGraw-Hill

Summary

Corporate Information Strategy and Management: Text and Cases 6/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

Author Biography

F. Warren McFarlan, the Albert H. Gordon Professor of Business Administration, joined the Harvard Business School faculty in 1962.

Table of Contents

Preface

Introduction: The Challenges of Managing in a Networked World

Li and Fung Internet Issues (A) (HBS #301-009)

Business Impacts

IT and Strategy

IT and Organization

Extending the Enterprise

Making the Case for IT

Charles Schwab in 2002 (HBS #803-070)

Learning from Leapfrog (HBS #804-062)

Wyndham International: Fostering High-Touch with High Tech (HBS #803-092)

Global Healthcare Exchange (HBS #804-002) Article #1-5 IT Doesn’t Matter HBR #3566)

Managing Infrastructure and Operations

Understanding Internetworking Infrastructure

Assuring Reliable and Secure IT Services

Managing Diverse IT Infrastructures

CareGroup (HBS #303-097)

The iPremier Company: Denial of Service Attack (A) (HBS #601-114)

Ford Motor Company: Supply Chain Strategy ((HBS #699-198) Article #2-4 The Power of Virtual Integration: An Interview with Dell Computer's Michael Dell (HBR #98208)

Postgirot Bank and Provment AB: Managing the Cost of IT Operations (HBS #302-061)

Leadership Issues

Organizing and Leading the IT Functions

Managing IT Outsourcing

A Portfolio Approach to IT Projects

Cathay Pacific: Doing More with Less (HBS #303-106)

Royal Caribbean Cruises, Ltd. (HBS #304-019)

Rakuten (HBS #305-050)

Telecomunicacoes de São Paulo S.A. (Telesp) (HBS #804-149)

Outsourcing IT: The Global Landscape in 2004 (HBS #304-104) Conclusion: The Challenges of Managing in a Network Economy Revisited

UCB: Managing Information for Globalization and Innovation A) Abridged)(HBS #304-096)

Enabling Business Strategy with IT at the World Bank (HBS #304-055) Annotated

Bibliography

Index

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