Corporate Radar

by Albrecht, Karl

• ISBN13: 9780814405048
• ISBN10: 0814405045
• Format: Hardcover
• Copyright: 1999-10-01
• Publisher: Amacom Books

Summary

Demonstrates how to reach beyond the standard business parameters, to analyze the events, trends, and forces that can radically alter the future of a corporation. DLC: Business intelligence.

Table of Contents

Preface	ix
Extinction Is Forever	1	(13)
The Treacherous Business Environment	1	(3)
Managing the Blind Side	4	(1)
Would You Invest in Your Company?	5	(2)
Tuning up Your Corporate Radar	7	(2)
Boundaries and Ground Rules for This Discussion	9	(2)
The Americentric View of Business	11	(3)
The Environmental Scan: Your Corporate Radar	14	(9)
Environmental Intelligence: The Key to Your Survival	14	(1)
Your Eight Strategic Radar Screens	15	(6)
Connecting the Dots	21	(2)
The New Realities of Business	23	(11)
The Business Environment, Pre-1980s: Managing Growth	23	(2)
The Business Environment, Post-1980s: Hypercompetition	25	(1)
Price Wars and Collective Suicide	26	(3)
Points of Inflection	29	(3)
Long Waves, Short Waves, and Choppy Seas	32	(2)
Surfing the Third Wave	34	(10)
A New Species of Human	34	(1)
A New Wave	35	(1)
The Global-Tribal Paradox	36	(1)
The Bell Curve	37	(1)
What's Driving the Third Wave?	38	(2)
Impacts of the Third Wave	40	(3)
Using What We Know	43	(1)
How to be Your Own Futurist---Without Getting Lost in the Ozone	44	(25)
The Future: Gee Whiz or Gee Won't?	44	(5)
Thinking Strategically and Futuristically	49	(2)
Liars Figure: Beware of Bogus Data	51	(8)
The S-Curve: Avoiding Premature Extrapolation	59	(4)
Drivers, Dominos, and Wildcards	63	(6)
Your Customer Radar	69	(23)
Markets or Customers?	69	(1)
The ``Molecular Customer''	70	(2)
Demographics: The Great Engine of Marketing	72	(5)
Whatever Happened to Customer Service?	77	(4)
The Myth of Customer Loyalty	81	(4)
Understanding Customer Value: The ``Need Context''	85	(7)
Your Competitor Radar	92	(26)
Who Is Your Competition?	92	(2)
The Enemy of Your Enemy Might or Might Not Be Your Friend	94	(2)
Which Companies Will Dominate? Ask Your Broker	96	(3)
Consolidation: The David and Goliath Scenario	99	(3)
Is There a Merger in Your Future?	102	(6)
Branding: The Endless Battle for Mindshare	108	(7)
The Struggle for Differentiation	115	(3)
Your Economic Radar	118	(26)
The Big Shift: Intangible Economies	118	(4)
Economics as a Behavioral Science	122	(4)
Domino Economics: The Knee Bone's Connected to...	126	(2)
Death-Row Economics: Industries Slated for Destruction	128	(5)
Economic ``Weather'' Factors: How They Affect Your Business	133	(2)
How Currency Exchange Rates Affect Business Performance	135	(6)
The Euro: The Great Equalizer?	141	(3)
Your Technological Radar	144	(36)
Spotting Winners: Corporate Binoculars or Blindfolds?	144	(6)
Technology Is Selective in Its Effect	150	(1)
The Age of Cheap Information	150	(5)
Y2K: The Biggest Wildcard of Them All?	155	(8)
Scope of the Problem	157	(2)
Severity of the Potential Impact	159	(1)
Economic Effects	159	(2)
Social Effects	161	(1)
Possible Legal Impacts	162	(1)
Y2K and You	162	(1)
Dehumanizing the Customer Interface: The Digital Moat	163	(4)
Internet Mythology: What the Internet Will and Won't Do	167	(9)
CyberPolitics: The Battle for Control of the Desktop	176	(4)
Your Social Radar	180	(24)
Cultural and Social Factors That Shape Customer Intention	180	(6)
The American Culture: Prototype for the New World Order?	186	(6)
Social Values: Rising, Declining, Conflicting	192	(8)
Cultural Imperialism and Protectionism	200	(4)
Your Political Radar	204	(15)
There's More to Politics Than Politics	204	(3)
The Heavy Hand of Government: Unanticipated Consequences	207	(4)
The Age of Agendas and Dilemmas	211	(4)
Anti-Corporate Politics	215	(4)
Your Legal Radar	219	(12)
Trade: Laws and Lawlessness	219	(4)
Liabilities, Lawsuits, and Legal Nightmares	223	(1)
Regulations: Defining the Playing Field	224	(2)
Contracts: How Not to Victimize Yourself	226	(5)
Your Geophysical Radar	231	(12)
Infrastructure and You	231	(3)
Natural and Unnatural Disasters	234	(1)
Geopolitics: The Power of Place	235	(4)
Geo-Economics: World Supply and Demand	239	(4)
What Good Is a Radar If You Can't Read the Screen?	243	(10)
Bifocal Vision	243	(1)
Assembling the Radar Data: The Basic Annual Strategic Estimate	244	(2)
Interpreting the Big Picture: The Annual Strategic Retreat	246	(3)
Refining the Business Strategy	249	(4)
Index	253