Corporate Strategy : A Resource Based Approach

by Collis, David J.; Montgomery, Cynthia A.

• ISBN13: 9780072895438
• ISBN10: 0072895438
• Format: Paperback
• Copyright: 1997-10-01
• Publisher: MCG

Summary

For many years, the menu of strategy courses at most schools has been relatively unchanged: typically, a capstone course has been followed by one or more electives on topics such as industry and competitor analysis, the management of technology, or mergers and acquisitions. CORPORATE STRATEGY breaks this mold. It is a completely new course whose design has been honed over six years of teaching at the Harvard Business School. It presents, for the first time, a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms.

Table of Contents

Part I. Vision, Goals and Objectives

Chapter 1. An Introduction to Corporate Strategy

Appendix A Past Approaches to Corporate Strategy

Part II. Resources

Chapter 2. Resources and Rents

Appendix B Business Strategy and Industry Analysis

Part III. Business

Chapter 3. Competitive Scope Within an Industry

Chapter 4. Diversified Expansion

Part IV. Structure, Systems and Processes

Chapter 5. The Organizational Limit to the Scope of the Firm

Chapter 6. Managing the Multibusiness Corporation

Appendix C Coordinating Strategies

Part V. Putting It All Together

Chapter 7. Effective Corporate Strategy

Chapter 8. Corporate Governance