Cracking Creativity

by Michalko, Michael

• ISBN13: 9781580083119
• ISBN10: 1580083110
• Format: Paperback
• Copyright: 2001-06-26
• Publisher: PENGUIN

Summary

In this trailblazing book, internationally renowned business creativity expert Michael Michalko shows how creative people think-and how to put their secrets to work for you. To create this book, Michalko researched and analyzed hundreds of history's greatest thinkers-from Leonardo da Vinci to Pablo Picasso-and then brought their techniques into the modern home and workplace. The follow-up to the popular THINKERTOYS, which sold over 80,000 copies.

Author Biography

MICHAEL MICHALKO is a leading creativity expert who specializes in leading creative thinking workshops, seminars on fostering creativity, and think tanks. His clients range from Fortune 500 corporations such as DuPont, Xerox, Kellogg's, General Electric, Kodak, Microsoft, Exxon, General Motors, Ford, AT&T, WalMart, and Hallmark to governmental agencies. As an officer in the U.S. Army, Michalko organized a team of NATO specialists and international academics in Frankfurt, Germany, to research, collect, and categorize all known inventive thinking methods. After leaving military service, he was contracted by the CIA to facilitate think tanks and brainstorming sessions. Michalko currently works with clients worldwide.

Table of Contents

Acknowledgments	ix
Introduction	1	(14)
Part I: Seeing What No One Else Is Seeing	15	(66)
Knowing How to See	19	(32)
Making Your Thought Visible	51	(30)
Part II: Thinking What No One Else Is Thinking	81	(202)
Thinking Fluently	85	(28)
Making Novel Combinations	113	(26)
Connecting the Unconnected	139	(34)
Looking at the Other Side	173	(22)
Looking in Other Worlds	195	(32)
Finding What You're Not Looking For	227	(28)
Awakening the Collaborative Spirit	255	(28)
Afterword	283	(4)
Bibliography	287