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Crafting and Executing Strategy : Text and Readings with Online Learning Center with Premium Content Card

by Thompson, Jr.

ISBN13:
9780073023076
ISBN10:
0073023078
Edition: 14th
Format: Paperback
Copyright: 2004-07-02
Publisher: McGraw-Hill/Irwin
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Crafting and Executing Strategy : Text and Readings with Online Learning Center with Premium Content Card > ISBN13: 9780073023076

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Part I: Concepts and Techniques for Crafting and Executing Strategy

Chapter 1: What Is Strategy and Why Is It Important?

Chapter 2: The Managerial Process of Crafting and Executing Strategy

Chapter 3: Evaluating a Company’s External Environment

Chapter 4: Evaluating a Company’s Resources and Competitiveness

Chapter 5: The Five Generic Competitive Strategies--Which One to Employ?

Chapter 6: Beyond Competitive Strategy—Other Important Strategy Choices/Options

Chapter 7: Strategies for Competing in Foreign Markets

Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations

Chapter 9: Diversification: Strategies for Managing a Group of Businesses

Chapter 10: Strategy, Ethics, and Social Responsibility

Chapter 11: Building Resource Strengths and Organizational Capabilities

Chapter 12: Striving for Operating Excellence

Chapter 13: Corporate Culture and Leadership

Part II: Cases in Crafting and Executing Strategy

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