did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9780521116558

Crafting Strategy: Embodied Metaphors in Practice

by
  • ISBN13:

    9780521116558

  • ISBN10:

    0521116554

  • Format: Hardcover
  • Copyright: 2011-07-11
  • Publisher: Cambridge University Press

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
List Price: $82.99 Save up to $27.80
  • Rent Book $55.19
    Add to Cart Free Shipping Icon Free Shipping

    TERM
    PRICE
    DUE
    SPECIAL ORDER: 1-2 WEEKS
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

Supplemental Materials

What is included with this book?

Summary

The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of thinking. The theoretical underpinnings of this approach include embodied realism, interpretivism, practice theory, theory of play, design thinking, as well as discursive approaches such as metaphorical analysis, narrative analysis, dialogical analysis and hermeneutics. The book includes in-depth discussions of these theories and shows how they can be put into practice by presenting detailed analyses of embodied metaphors built by groups of agents with step-by-step explanations of how this process can be implemented and facilitated. The link between theory and practice is further supported by the inclusion of several vignettes that describe how this approach has been successfully employed in a number of organizations, including BASF and UNICEF.

Table of Contents

List of figures
List of tables
Acknowledgements
Preface
Vignette A: BASF
Strategizing out of the box
Vignette B: UNICEF
Metaphor and embodied realism
Analyzing embodied metaphors as an interpretive, hermeneutic endeavour
Vignette C: Voltigo (Fribourg)
Crafting strategy as a practice of embodied recursive enactment
Play, analogical reasoning and dialogue in the crafting of strategy
Vignette D: Hephata
Understanding organizations through embodied metaphors
Sensemaking through embodied metaphors in organization development
Vignette E: Privatbank
Strategy as a crafting practice
Vignette F: Worldvision New Zealand
The process of strategizing through crafting embodied metaphors
Glossary
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program