Critical Marketing Issues in Contemporary Marketing

by Tadajewski, Mark; Brownlie, Douglas

• ISBN13: 9780470511985
• ISBN10: 0470511982
• Edition: 1st
• Format: Paperback
• Copyright: 2009-12-21
• Publisher: WILEY

Summary

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.

Author Biography

Dr Mark Tadajewski, Department of Accounting, Finance and Management, University of Essex.

Table of Contents

Acknowledgements	p. xi
Critical Marketing: A Limit Attitude	p. 1
Rethinking the Development of Marketing	p. 29
Prejudice V. Marketing? An Examination of some Historical Sources	p. 33
Early Development of the Philosophy of Marketing Thought	p. 45
Consumer Sovereignty, Democracy, and the Marketing Concept: A Macromarketing Perspective	p. 67
Critical Reflections on Consumer Research	p. 85
Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research	p. 91
Evolution, Biology and Consumer Research: What Darwin Knew that We've Forgotten	p. 131
Ethnopsychology: A Return to Reason in Consumer Behaviour	p. 157
Marketing and Society	p. 183
Marketing, the Consumer Society and Hedonism	p. 187
Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide	p. 211
On Negotiating the Market?	p. 245
Sustainable Marketing	p. 253
An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The Emancipatory Potential of an Ecological Life	p. 271
Past Postmodernism?	p. 301
Introspection as Critical Marketing Thought, Critical Marketing Thought as Introspection	p. 311
The Function of Cultural Studies in Marketing: A New Administrative Science?	p. 329
Thinking through Theory: Materialising the Oppositional Imagination	p. 345
Postcolonialism and Marketing	p. 363
Index	p. 385
Table of Contents provided by Ingram. All Rights Reserved.

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