Critical Marketing Studies

by Mark Tadajewski

• ISBN13: 9781847875709
• ISBN10: 184787570X
• Format: Hardcover
• Copyright: 2009-05-07
• Publisher: SAGE Publications Ltd

Summary

This major reference collection, Critical Marketing Studies, directs its attention to highlighting how marketing as academic discipline and practical endeavour have developed and continue to change. As a practical exercise, marketing is concerned with meeting and satisfying customer needs, provided, that is, such an exercise would benefit the organisation and its stakeholders. Much more than that, marketing has become a highly influential activity in social, political and economic arenas. Consequently, it is now an appropriate time to call attention to marketing theory and practice, revealing those background assumptions that pervade the discipline and the effects of marketing as a societal practice.Volume I provides the basis from which more critical marketing studies can be introduced and focuses on the 'broadening of marketing' from its initial focus on business and market exchange, towards the promotion of social and societal wellbeing. Volume II offers contemporary criticism of marketing and consumption, specifically how marketing and advertising allegedly contribute to the production and stimulation of consumer needs, wants and desires. Volume III takes the concerns and issues outlined in the previous two volumes one step further, highlighting how marketing practice and the 'political economy of social choice' are shaped at levels beyond the control of individual actors.

Table of Contents

Introduction: Why a Handbook of Macro Organizational Behavior?

Framing the Field: Introducing some big Questions What do OB Tools and Instruments do?

What does Knowledge Work do?

Freedom and Constraint under the 'Neo-Liberal' Regime of Choice

Managerialism and its Discontents

Positive Organization Scholarship: What does it achieve?

Macro Organizational Behavior and Immanent Processes Learning in Practice

Shaping Organizational Commitment

Organizational Power

On the (Be)Coming and going of Organizational Change: Prospect and retrospect in sensemaking

Organizational Identity

Organizational Conflict

Organizational Careers

Top Management Teams and Team Working

Succession Management: Building talent across organizational generations

Leadership

Macro Organizational Behaviour and Key Practices The Labor Process, Surveillance, and the Person in the Sight of the Organization

Implementing Employment Equity in Gendered Organizations for Gendered Lives

Managing Multiculturally in Organizations in a Diverse Society

The Organization of Human Resource Strategies: Narratives and power in understanding labour management in a context of fragmentation.

Organizational Moral Responsibility

Organizations and Society: Sustainability deconstructed

Management Fashion and Organizational Behaviour

Organizing on a Macro-scale Organizational Change Management

We have always been Oligarchs: Business elite in polyarchy

Organizational Design

Projects for Life: Building narrative capital for positive organizational change

Corporate Governance

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