Cultural Economy : Cultural Analysis and Commercial Life

by Paul du Gay

• ISBN13: 9780761959922
• ISBN10: 0761959920
• Format: Hardcover
• Copyright: 2002-04-11
• Publisher: Sage Publications Ltd

Summary

Phrases such as " corporate culture, " " market culture" and the " knowledge economy, " have now become familiar clarion calls in the world of work. They are calls that have echoed through organizations and markets. Clearly something is happening to the ways markets and organizations are being represented and intervened in and this signals a need to reassess their very constitution. In particular, the once clean divide that placed the economy, dealt with mainly by economists, on one side, and culture, addressed chiefly by those in anthropology, sociology and the other " cultural sciences, " on the other, can no longer hold. This volume presents the work of an international group of academics from a range of disciplines including sociology, media and cultural studies, social anthropology and geography, all of whom are involved not only in thinking " culture" into the economy but thinking culture and economy together.

Table of Contents

Notes on contributors	vii
Acknowledgements	ix
Cultural economy: An introduction	1	(20)
Paul du Gay
Michael Pryke
Economics as interference	21	(18)
John Law
Symbolic economies: the `culturalization' of economic knowledge	39	(20)
John Allen
Capturing markets from the economists	59	(19)
Don Slater
Work ethics, soft capitalism and the `turn to life'	78	(19)
Paul Heelas
From Holloway to Hollywood: happiness at work in the new cultural economy?	97	(18)
Angela McRobbie
Identities and industries: the cultural formation of aesthetic economies	115	(17)
Keith Negus
Re-imagining the ad agency: the cultural connotations of economic forms	132	(16)
Sean Nixon
Advertising, persuasion and the culture/economy dualism	148	(18)
Liz McFall
The unintended political economy	166	(19)
Daniel Miller
Production, consumption and `cultural economy'	185	(16)
Alan Warde
Performing cultures in the new economy	201	(34)
Nigel Thrift
Index	235