Dr. CLOTAIRE RAPAILLE is the chairman of Archetype Discoveries Worldwide. He is the personal adviser to ten high-ranking CEOs and is kept on retainer by fifty Fortune 100 companies. He has been profiled in many national media outlets, including 60 Minutes II and on the front page of The New York Times Sunday Styles section. He lives in Tuxedo Park, New York.
Introduction | 1 | (12) | |||
ONE The Birth of a Notion | 13 | (16) | |||
TWO The Growing Pains of an Adolescent Culture | |||||
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29 | (26) | |||
THREE Living on the Axis | |||||
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55 | (18) | |||
FOUR First Comes Survival | |||||
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73 | (20) | |||
FIVE Moving Beyond the Biological Scheme | |||||
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93 | (19) | |||
SIX Working for a Living | |||||
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112 | (18) | |||
SEVEN Learning to Live with It | |||||
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130 | (11) | |||
EIGHT More Is More | |||||
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141 | (14) | |||
NINE Just Put That Alibi on My Gold Card | |||||
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155 | (15) | |||
TEN Who Do These Upstarts Think They Are? | |||||
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170 | (12) | |||
ELEVEN Parting of the Red Sea Optional | |||||
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182 | (19) | |||
TWELVE Never Growing Up, Never Giving Up | |||||
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Acknowledgments | 201 | (2) | |||
Index | 203 |
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Excerpted from The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do by Clotaire Rapaille
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