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Foreword by Tom Rath
Acknowledgments
Introduction Renovation Versus Transformation
Chapter 1 Does Culture Predict Performance?
Chapter 2 The Rise of the Unicorns
Chapter 3 Culture Renovation Needs to Start at the Top
A Blueprint to Renovate Culture
Phase One: Plan
Chapter 4 Step #1: Develop and Deploy a
Comprehensive Listening Strategy
Chapter 5 Step #2: Figure Out What to Keep
Chapter 6 Step #3: Set Your Cultural Path
Chapter 7 Step #4: Define the Desired Behaviors
Chapter 8 Step #5: Identify Influencers, Energizers,
and Blockers
Chapter 9 Step #6: Determine How Progress Will
Be Measured, Monitored, and Reported
Phase Two: Build
Chapter 10 Step #7: Clearly Communicate That
Change Is Coming
Chapter 11 Step #8: Ferret Out Skeptics and
Nonbelievers Early
Chapter 12 Step #9: Paint a Vision for the Future
Chapter 13 Step #10: Consciously Collaborate
Chapter 14 Step #11: Establish a Co-creation Mindset
Chapter 15 Step #12: Provide Training on the
Desired Behaviors
Phase Three: Maintain
Chapter 16 Step #13: Make Onboarding About
Relationships Versus Red Tape
Chapter 17 Step #14: Promote Those Who Best
Represent the New
Chapter 18 Step #15: Change Performance
Management Practices
Chapter 19 Step #16: Leverage Employee Affinity Groups
Chapter 20 Step #17: Increase the Focus on Talent Mobility
Chapter 21 Step #18: Don’t Underestimate the Value
of External Sentiment
Epilogue Theory Versus Tactics
Notes
Index
