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9780938721826

Customer Once, Client Forever

by ;
  • ISBN13:

    9780938721826

  • ISBN10:

    0938721828

  • Format: Hardcover
  • Copyright: 2001-01-01
  • Publisher: Kiplinger Books
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List Price: $24.95

Summary

A business expert presents a process to identify, create, and maintain a relationship with a client using his 12 Lifetime Tools. Aspiring new sales people and seasoned CEOs alike will find his strategies appropriate and useful.

Table of Contents

Acknowledgments vii
Foreword xiii
Paul B. Brown
Introduction xv
Knight A. Kiplinger
How to Maximize Your Use of This Book xxi
Understanding the Philosophy of Lifetime Clients
1(18)
Continually Improving Yourself
19(30)
Properly Preparing Yourself to Win the Lifetime Relationship
49(18)
Chasing the Client, Not the Dollar
67(18)
Superserving Your Clients
85(12)
Building Lifetime Client Rapport
97(20)
Hearing What Your Clients Are Actually Saying
117(20)
Asking the Right Questions
137(18)
Systemizing Your Business
155(30)
Gaining Valuable Client Feedback
185(24)
Converting Complaining Clients Into Lifetime Clients
209(24)
Properly Managing Your Client Base
233(16)
Expanding Your Client Base
249(14)
Today Is ``Monday Morning''
259(4)
Appendix: Books That Have Helped Me 263(10)
Index 273(8)
Readership Survey and Order Information 281(2)
About the Author 283

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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