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Robert L. Shook is a bestselling author of many business books, including Longaberger, a number-one New York Times bestseller, and The Pep Talk.
.Acknowledgments | p. ix |
Introduction | p. xi |
Everyone's Job | p. 1 |
Sell Your Employees First | p. 19 |
The Company Culture | p. 43 |
Being Big, Thinking Small | p. 73 |
The Total Customer Experience-Before, During, and After the Sale | p. 95 |
The Personal Touch | p. 119 |
It's about Time | p. 145 |
Why Selling a Service Differs from Selling a Product | p. 169 |
When Price Rules | p. 185 |
Multiple Tiers of Customers | p. 203 |
Satisfy Main Street First, Then Wall Street | p. 221 |
The Power of a Strong Brand | p. 233 |
The Value of a Customer | p. 263 |
Change Is Constant | p. 279 |
Afterword | p. 301 |
Endnotes | p. 303 |
Index | p. 323 |
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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.