Customers Are the Answer to Everything

by Hanlon, Martha; Williams, Chris

• ISBN13: 9781614481072
• ISBN10: 1614481075
• Format: Paperback
• Copyright: 2012-02-02
• Publisher: Morgan James Pub

Summary

Forget the old concept of chasing your customers and the ;working-for-life ; plan. There is no reason your business can't have all the customers it wants right now and even have them chase you! Whether your dream is to build a bigger business, leave your W-2 for your own thing or advance in your marketing or sales career, attracting and keeping customers with ease and grace will make it happen. And this book is your blueprint. "Customers are the Answer to Everything" is that magic moment when a customer thinks of you first and often to help them solve their problems or answer their needs. They want to work with you forever. "Customers are the Answer to Everything" explores and brilliantly illuminates the happy point where customers understand why they should work with you and choose you. . .over and over. Here's just a few ways you'll learn to attract the that Customer: - Find out what your customers really need but you may not be giving them - Discover how to talk to your customer ;on their level ; - Learn how your potential customers really make decisions to buy. . .or not - Uncover the formula for the customer who pays, stays and refers "Customers are the Answer to Everything" is already changing the way businesses throughout the world think about ad act to create new customer who want to work with them forever. You've got this book in your hand. Why not be next?

Table of Contents

Foreword	p. xiii
The Year of the Customer	p. xv
The Foundation
Preeminence	p. 3
Positioning	p. 15
Product Funnel	p. 35
Revenue Modeling	p. 47
Extraordinary Offers	p. 57
The Customer Activators
The Power 100	p. 73
The Power Hour	p. 83
The Referral System	p. 99
Reviving the Dead	p. 109
Partnet Up	p. 121
Off-Line and On-Line Networking	p. 131
Online Outreach	p. 147
Expansion
Support Systems	p. 161
Your Mini Marketing Plan	p. 171
Get Used To Success	p. 175
Now What?	p. 177
Epilogue	p. 183
About The Authors	p. 185
Resources	p. 187
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