Introduction | |
From Intuition to Algorithms: A Brief History of Using Analytics to Make Better Decisions | |
How Analytics Makes Customer Relationships More Valuable: The Netflix, Best Buy, Tesco, and Harrah's Experience | |
Co-Creation and Decision Management: How Consumers and Companies Share Data to Create Value | |
The Disciplines of Decision Leaders: The Math, Mind-Set, and Technology for Managing Decisions | |
The New Knowledge Workers: Defining the Talent Mix for Success with Analytics | |
Demystifying Decision Management: A Primer on Various Analytic Tools and Techniques | |
The Future of Decision Management: Using Differentiated Decisions to Gain Competitive Advantage | |
Notes | |
Fair Isaac's Decision Management Project Methodology | |
Glossary | |
Acknowledgments | |
The Authors | |
Index | |
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