9780155011847

Design Basics

by ;
  • ISBN13:

    9780155011847

  • ISBN10:

    0155011847

  • Edition: 4th
  • Format: Paperback
  • Copyright: 9/15/1994
  • Publisher: Wadsworth Publishing
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Table of Contents

1 DESIGN PROCESS
1(16)
INTRODUCTION
2(4)
PROCEDURES
6(2)
Thinking
6(2)
THINKING
8(3)
Form and Content
8(3)
LOOKING
11(4)
Sources
11(4)
DOING
15(2)
2 UNITY
17(24)
INTRODUCTION
18(5)
GESTALT
23(1)
WAYS TO ACHIEVE UNITY
24(8)
Proximity
24(2)
Repetition
26(3)
Continuation
29(1)
Continuity
30(2)
UNITY WITH VARIETY
32(9)
Emphasis on Unity
36(2)
Emphasis on Variety
38(3)
3 EMPHASIS/FOCAL POINT
41(14)
INTRODUCTION
42(2)
WAYS TO ACHIEVE EMPHASIS
44(7)
Emphasis by Contrast
44(3)
Emphasis by Isolation
47(2)
Emphasis by Placement
49(2)
DEGREE OF EMPHASIS
51(1)
ABSENCE OF FOCAL POINT
52(3)
4 SCALE/PROPORTION
55(16)
INTRODUCTION
56(3)
SCALE OF ART
59(4)
SCALE WITHIN ART
63(4)
SCALE CONFUSION
67(2)
PROPORTION
69(2)
The Golden Mean
69(2)
5 BALANCE
71(24)
INTRODUCTION
73(4)
SYMMETRICAL BALANCE
77(3)
ASYMMETRICAL BALANCE
80(10)
Introduction
80(2)
Balance by Value and Color
82(3)
Balance by Shape and Texture
85(2)
Balance by Position and Eye Direction
87(1)
Analysis Summary
88(2)
RADIAL BALANCE
90(2)
CRYSTALLOGRAPHIC BALANCE
92(3)
Allover Pattern
92(3)
6 RHYTHM
95(12)
INTRODUCTION
96(3)
RHYTHM AND MOTION
99(1)
ALTERNATING RHYTHM
100(3)
PROGRESSIVE RHYTHM
103(2)
RHYTHMIC SENSATIONS
105(2)
7 LINE
107(22)
INTRODUCTION
108(3)
LINE AND SHAPE
111(1)
TYPES OF LINE
112(2)
LINE DIRECTION
114(3)
CONTOUR AND GESTURE
117(1)
LINE QUALITY
118(3)
LINE AS VALUE
121(2)
LINE IN PAINTING
123(4)
LOST-AND-FOUND CONTOUR
127(2)
8 SHAPE/VOLUME
129(22)
INTRODUCTION
131(1)
VOLUME/MASS
132(2)
NATURALISM AND DISTORTION
134(2)
NATURALISM AND IDEALISM
136(2)
ABSTRACTION
138(3)
NONOBJECTIVE SHAPES
141(1)
RECTILINEAR AND CURVILINEAR
142(2)
POSITIVE/NEGATIVE SHAPES
144(7)
Integration
147(1)
Confusion
148(3)
9 TEXTURE
151(14)
INTRODUCTION
153(1)
TACTILE TEXTURE
154(4)
Collage
157(1)
VISUAL TEXTURE
158(5)
Trompe L'oeil
161(2)
TEXTURE AND PATTERN
163(2)
10 ILLUSION OF SPACE
165(34)
INTRODUCTION
166(2)
DEVICES TO SHOW DEPTH
168(18)
Size
168(5)
Overlapping
173(1)
Vertical Location
174(2)
Aerial Perspective
176(3)
Linear Perspective
179(2)
One-Point Perspective
181(2)
Two-Point Perspective
183(2)
Multipoint Perspective
185(1)
AMPLIFIED PERSPECTIVE
186(2)
MULTIPLE PERSPECTIVE
188(3)
ISOMETRIC PROJECTION
191(1)
OPEN FORM/CLOSED FORM
192(3)
TRANSPARENCY
195(2)
Equivocal Space
195(2)
SPATIAL PUZZLES
197(2)
11 ILLUSION OF MOTION
199(12)
INTRODUCTION
201(1)
ANTICIPATED MOVEMENT
202(2)
WAYS TO SUGGEST MOTION
204(7)
Figure Repeated
204(2)
Blurred Outlines
206(3)
Multiple Image
209(2)
12 VALUE
211(12)
INTRODUCTION
212(3)
VALUE PATTERN
215(1)
VALUE AS EMPHASIS
216(2)
VALUE AND SPACE
218(3)
TECHNIQUES
221(2)
13 COLOR
223(34)
INTRODUCTION
224(3)
COLOR CHARACTERISTICS
227(2)
PROPERTIES OF COLOR
229(6)
Hue
229(1)
Value
230(2)
Intensity/Complementary Colors
232(3)
VISUAL COLOR MIXING
235(2)
COOL/WARM COLORS
237(1)
COLOR AS EMPHASIS
238(2)
COLOR AND BALANCE
240(2)
COLOR AND SPACE
242(2)
COLOR SCHEMES
244(3)
Monochromatic, Analogous, Complementary, Triadic
244(3)
COLOR DISCORD AND VIBRATING COLORS
247(1)
COLOR USES
248(3)
Local, Optical, Arbitrary
248(3)
EMOTIONAL COLOR
251(1)
COLOR SYMBOLISM
252(2)
COLOR VERSUS VALUE
254(3)
GLOSSARY 257(4)
BIBLIOGRAPHY 261(2)
CREDITS 263(2)
INDEX 265

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