Designing the Moment Web Interface Design Concepts in Action

by Hoekman, Robert, Jr.

• ISBN13: 9780321535085
• ISBN10: 0321535081
• Edition: 1st
• Format: Paperback
• Copyright: 2008-04-08
• Publisher: New Riders

Summary

A good user experience is all about good moments. Each moment has the potential to increase a user's confidence or destroy trust for a product or company, and each one is an important piece of the complete experience.

Author Biography

Robert Hoekman, Jr., is the founder of Miskeeto, a product development and Web design consultancy focused on socially conscious projects that improve the world

Table of Contents

Acknowledgments	p. xi
Introduction	p. xiii
Getting Oriented	p. 1
Designing the First Impression	p. 3
Discovering the Layout	p. 4
An 'Automattic' jump	p. 7
Guiding the Eye	p. 11
Applying the Gutenberg Diagram	p. 11
Use color to draw attention	p. 15
Showing Your Personality	p. 17
Unifying a Design to Form a Positive Impression	p. 19
Using characters	p. 21
Zen and the Art of Navigation	p. 26
Telling the Software What to Do	p. 27
Everybody wants to direct	p. 29
Avoid Login syndrome	p. 31
Say what you do and do what I say	p. 33
All Links Are Not Created Equal	p. 34
Using Ambient Signifiers As Navigational Clues	p. 36
Showing signs of age on the Web	p. 37
Getting Your Head Out of the Tag Cloud	p. 40
Justifying Innovation	p. 42
When to just say no	p. 43
If you're not part of the solution...	p. 45
Learning	p. 47
Surfacing the Trigger Words	p. 49
Why Welcome Messages Are Useless	p. 49
Designing for Scannability	p. 51
Call-to-action phrases	p. 52
Labeling the Interface	p. 55
Stop Labeling Your Assumptions	p. 56
Beyond Words and Onto Video	p. 59
A Moving Picture Is Worth 10,000 Words	p. 60
Using video to communicate problems	p. 61
Using video to communicate ideas	p. 62
The Ridiculously Simple Art of Protocasting	p. 63
Searching	p. 65
Making Suggestions	p. 67
Using Auto-complete as a Poka-yoke Device	p. 68
The pitfalls	p. 70
The right solution at the right time	p. 72
Getting Through the Results	p. 73
Trusting the Standards That Actually Work Well	p. 74
Offering a way back to the results	p. 76
Refining Your Search	p. 78
Keeping Advanced Simple	p. 80
Progressive disclosure in action	p. 81
Encouraging interaction	p. 82
Diving in	p. 85
Standardizing Playback Controls	p. 87
The Mystery of Programming the VCR	p. 87
But wait-there's something better	p. 92
Learning from the best and improving the rest	p. 94
Nailing Form Layout	p. 97
Designing Forms That Flow	p. 98
Perfecting OK/Cancel	p. 101
Primary and secondary actions	p. 102
It matters	p. 104
Conquering the Wizard	p. 105
Set Clear Expectations	p. 105
Establish limits	p. 108
Going the Extra Mile with Inline Validation	p. 111
Communicating Errors and Giving Kudos	p. 112
Updating information in real time	p. 116
Simplifying Long Forms	p. 120
Clear Expectations	p. 121
Getting Them Signed In	p. 126
Improving on Standards, Again	p. 127
User name vs. a user's name	p. 127
Above and beyond	p. 128
Counting Characters	p. 131
Reaching Your Limits	p. 132
Poka-yoke in editing	p. 134
A little extra warning	p. 136
Participating	p. 137
Building Profiles	p. 139
Progressive Enhancements	p. 140
From data to dashboard	p. 141
The blank slate	p. 143
Editing	p. 144
The Right Tools at the Right Time	p. 146
Hiding the advanced stuff	p. 149
Cleaning up	p. 150
Making Social Connections	p. 151
Friends vs. Followers	p. 152
Not present at time of photo	p. 155
Designing the Obvious Blog	p. 156
Three Ways to a Better Blog	p. 157
The solutions	p. 158
Follow not the fool	p. 163
Inviting Discussion	p. 164
Letting Your Customers Speak	p. 164
A question of trust	p. 166
Using your otaku	p. 166
Flagging the offenders	p. 168
Get out of the way	p. 168
Getting a Good Rating	p. 169
Clarity Over Efficiency	p. 170
Credit where it's due	p. 172
Managing Information	p. 173
Making RSS Meaningful	p. 175
Deciphering the Options	p. 177
Tagging It	p. 181
Taxonomies, Folksonomies, and Anomalies	p. 183
Eliminating the language barrier	p. 183
Explaining new ideas	p. 184
Making suggestions	p. 184
Searching, searching, searching	p. 185
The future of tagging	p. 186
Getting Reorganized with Drag-and-Drop	p. 187
The Three States of an Interaction	p. 187
Invitation	p. 187
Manipulation	p. 188
Completion	p. 190
Feeling complete	p. 192
Justifying the functionality	p. 192
Managing Interruption with System Notification	p. 194
Designing for Change	p. 196
Notification areas	p. 198
Reusable Interface Elements	p. 198
Moving on	p. 201
Signing Off	p. 203
Complicating the very simple	p. 203
Compelling Users to Return	p. 205
Reusing the space	p. 206
Getting the message out	p. 207
Dusting Off Dusty Users	p. 208
Turning the Inactive into the Devoted	p. 209
Making it personal	p. 210
Surveys	p. 212
A chance to talk back	p. 212
Don't overdo it	p. 213
Letting Them Go	p. 215
Losing Gracefully	p. 216
Tying up loose ends	p. 216
Gone, but (possibly) not lost	p. 218
Conclusion: The Keys to Great Design	p. 221
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