Developing Health Promotion Programs

by Anspaugh, David J.; Dignan, Mark B.; Anspaugh, Susan L.

• ISBN13: 9781577663911
• ISBN10: 1577663918
• Format: Paperback
• Copyright: 2005-01-07
• Publisher: Waveland Pr Inc

Table of Contents

Preface	ix
The Need for Health Promotion	1	(25)
Objectives	2	(1)
What Is Health/Wellness?	3	(1)
What Is Health Promotion?	4	(2)
Program Offerings at the Worksite	6	(1)
A Window of Opportunity	7	(2)
Skilled Professionals Needed in Worksite Health Promotion	9	(2)
Health Promotion in Other Settings---An Overview	11	(2)
Why Health Promotion Programs at the Worksite?	13	(1)
Social and Cultural Considerations	14	(3)
Nonparticipation and Attrition in Health Promotion Programs	17	(1)
Achieving Employee Participation	18	(2)
Potential Problem Areas for Health Promotion Programs	20	(1)
The Future of Worksite Health Promotion	21	(1)
Profiles in Health Promotion	22	(1)
Check It Out	22	(1)
Summary	22	(4)
Planning Health Promotion Programs	26	(21)
Objectives	27	(1)
Determining Management Support	27	(2)
Understanding Cultural Norms	29	(4)
Needs Assessments	33	(1)
Preparing a Summary Report	33	(3)
The Employee Health Promotion Committee	36	(1)
Timetable for Development	37	(2)
Program Philosophy	39	(1)
Developing the Mission Statement	40	(1)
Goals and Objectives	41	(1)
Establishing Priorities	42	(2)
Profiles in Health Promotion	44	(1)
Check It Out	44	(1)
Summary	45	(2)
Models for Health Promotion Interventions	47	(26)
Objectives	48	(1)
The Social Ecological Approach to Health Promotion	49	(1)
Principles and Concepts of Adult Motivation	49	(4)
Change Theories	53	(5)
The Health Belief Model	58	(2)
The Transtheoretical Model	60	(5)
Learning Styles	65	(3)
Adult Learners	68	(1)
Profiles in Health Promotion	68	(1)
Check It Out	69	(1)
Summary	69	(4)
Conducting Needs Assessments	73	(21)
Objectives	74	(1)
An Introduction to Needs Assessment	74	(1)
Populations and Program Recipients	75	(2)
Information for Needs Assessment	77	(4)
Techniques for Collecting Information for Needs Assessment	81	(4)
The Needs Assessment Process	85	(5)
Profiles in Health Promotion	90	(2)
Check It Out	92	(1)
Summary	92	(2)
Formulating Plans for Health Promotion Programs	94	(29)
Objectives	95	(1)
Developing a Framework for Planning	96	(2)
A Format for Developing Individual Health Promotion Programs	98	(4)
Selecting Appropriate Programming	102	(1)
Financial Impact	103	(1)
Company Policies	103	(1)
The Scope and Sequence of Health Promotion Programs	103	(1)
Levels of Intervention	104	(1)
Levels of Prevention	105	(1)
Personalizing Information for Change	105	(1)
Strategies for Facilitating Change	106	(2)
New Forms of Health Management Technology Used in Health Promotion Programming	108	(1)
Determining Educational Equipment Needs	109	(1)
Fitness Equipment Needs	110	(1)
Facility Needs	111	(2)
Marketing Strategy	113	(1)
Enrollment Procedures	114	(2)
Utilizing Outside Vendors	116	(2)
Legal Considerations for Health Promotion Programs	118	(1)
Profiles in Health Promotion	118	(1)
Check It Out	119	(2)
Summary	121	(2)
Management Issues in Health Promotion Programs	123	(27)
Objectives	124	(1)
The Importance of Management	125	(1)
Communication and Management	126	(1)
The Art and Science of Management	127	(2)
Understanding the Budget Process	129	(1)
Types of Budgets	129	(3)
Developing a Budget	132	(2)
Types of Costs	134	(1)
Guidelines for Budget Development	135	(1)
Selection and Hiring of Staff	136	(2)
Conducting an Interview	138	(3)
Supervision of Employees	141	(2)
Developing Policy and Procedure Manuals	143	(1)
Ethics and Health Promotion	144	(3)
Profiles in Health Promotion	147	(1)
Check It Out	147	(1)
Summary	148	(2)
Marketing and Maintaining Involvement	150	(19)
Objectives	151	(1)
Product Marketing and Social Marketing	151	(3)
Marketing Strategies	154	(2)
Launching a Marketing Program	156	(3)
Types of Marketing Strategies for Group Involvement	159	(2)
Targeting the Audience	161	(1)
Developing Informative/Persuasive Messages	162	(1)
Keeping Clients Satisfied and Loyal	163	(1)
Common Difficulties Encountered in Long-Term Programming	163	(1)
Common Strategies to Encourage Long-Term Behavior Change/Program Participation	164	(2)
Profiles in Health Promotion	166	(1)
Check It Out	166	(1)
Summary	167	(2)
Evaluation of Health Promotion Effectiveness	169	(23)
Objectives	170	(1)
Levels of Evaluation	171	(1)
Types of Evaluation: Process, Impact, and Outcome	172	(3)
Selection of an Evaluation Model	175	(4)
Sampling	179	(2)
Quantitative Evaluation	181	(3)
Validity and Evaluation	184	(3)
Qualitative Evaluation	187	(2)
Combining Quantitative and Qualitative Models of Evaluation	189	(1)
Profiles in Health Promotion	189	(1)
Check It Out	190	(1)
Summary	190	(2)
Utilizing Assessment Instruments	192	(29)
Objectives	193	(1)
Validity, Reliability, and Usability: Qualities of Assessment Instruments	193	(1)
Validity	194	(3)
Reliability	197	(1)
Usability	198	(1)
Assessment Instruments in Worksite Health Promotion Programs	198	(19)
Selecting an Assessment Instrument	217	(1)
Profiles in Health Promotion	218	(1)
Check It Out	219	(1)
Summary	219	(2)
Appendices	221	(26)
Index	247