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9781885693242

Developing Successful Sport Marketing Plans

by
  • ISBN13:

    9781885693242

  • ISBN10:

    1885693249

  • Format: Paperback
  • Copyright: 2000-10-01
  • Publisher: Fitness Information Technology
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List Price: $32.00

Summary

In Developing Successful Sport Marketing Plans, author David Stotlar uses specific examples from actual sport organizations and marketing plans to explain how to build a plan that works. As a world-renowned leader in the field of sport marketing, David Stotlar draws on his diverse experiences with industry and academia to provide specific issues to consider, questions to guide your thinking, and worksheets that will help you develop an effective sport marketing plan. With Developing Successful Sport Marketing Plans, students as well as professionals can use the well-defined, industry-proven protocol to construct successful marketing plans! Book jacket.

Table of Contents

Developing a Marketing Plan Framework
1(12)
Products and Services Analysis
13(8)
Situation Analysis
21(26)
Target Markets
47(24)
Marketing Objectives
71(10)
Marketing Strategies
81(18)
Marketing Mix
99(22)
Implementation, Control, and Evaluation
121

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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