Development Communication Reframing the Role of the Media

by McPhail, Thomas L.

• ISBN13: 9781405187947
• ISBN10: 1405187948
• Edition: 1st
• Format: Paperback
• Copyright: 2009-05-04
• Publisher: Wiley-Blackwell

Summary

In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change. Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media

Author Biography

Thomas L. McPhail is Professor of Media Studies and a Fellow in the Center for International Studies at the University of Missouri in St. Louis. He serves as a media analyst for many media outlets including AP, NPR/PBS, Financial Post, USA Today, and the New York Times. He is the author of many books, including Global Communication: Theories, Stakeholders, and Trends (2e, Wiley-Blackwell, 2006).

Table of Contents

List of Tables and Figures	p. vii
Notes on Contributors	p. viii
Preface	p. xi
Introduction to Development Communication	p. 1
Major Theories Following Modernization	p. 21
United Nations and Specialized Agencies	p. 49
The Roles of Non-Governmental Organizations (NGOs)	p. 67
Differing Views of World Culture	p. 85
A Framework for Conceptualizing Technology in Development	p. 99
The Global Digital Divide	p. 123
Feminism in a Post-Development Age	p. 141
Sonagachi Project: A Case Study Set in India	p. 159
Roma Project: A Case Study Set in Europe	p. 175
Summary and Conclusions	p. 199
Bibliography	p. 211
Index	p. 235
Table of Contents provided by Ingram. All Rights Reserved.