Preface | |
Elements of Diffusion | |
A History of Diffusion Research | |
Contributions and Criticisms of Diffusion Research | |
The Generation of Innovations | |
The Innovation-Decision Process | |
Attributes of Innovations and their Rate of Adoption | |
Innovativeness and Adopter Categories | |
Diffusion Networks | |
The Change Agent | |
Innovation in Organizations | |
Consequences of Innovations | |
Glossary | |
Bibliography | |
Name Index | |
Subject Index | |
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