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Acknowledgments | p. vii |
Preface | p. ix |
Welcome to the Jungle An Introduction to the New Business Environment | p. 1 |
Corporate Darwinism Organizational Structures Evolve To Meet Changing Stakeholder Demands | p. 21 |
The Digital Mediator Online Platforms Create Common Ground For Marketing and Corporate Communications | p. 47 |
Coup De Reportage New Media Relations in the Conversational Age | p. 75 |
The Water Cooler Goes to Cyberspace Internal Communications in a Digital World | p. 111 |
Trading Virtual Spaces Shareholders Take Investor Relations to the Web | p. 141 |
A Tree Grows in Cyberspace Web 2.0 Inspires-and Requires-Corporate Responsibility Efforts to go Green | p. 171 |
A Public Affair the Digital Dimension of Government Relations | p. 195 |
Help, My Avatar's Fallen and He Can't Get Up Crisis Management in A Virtual World | p. 221 |
Appendix: Digital Dictionary | p. 249 |
Endnotes | p. 255 |
Index | p. 275 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.