The Disney Way, Revised Edition Harnessing the Management Secrets of Disney in Your Company

by Capodagli, Bill; Jackson, Lynn

• ISBN13: 9780071478151
• ISBN10: 0071478159
• Edition: 2nd
• Format: Paperback
• Copyright: 2006-11-09
• Publisher: McGraw-Hill Education

Summary

How to apply Walt Disney's principles of Dream, Believe, Dare, Do, in any company for unprecedented growth and profits 'This book is about the real magic: Stimulating and harmonising the collective energy of your people.' -Ken BlanchardNamed a Fortune magazine 'Best Book of the Year' in 1999, The Disney Way has taught thousands around the world how to put Disney's 10 basic management principles to work in any company. Fully updated and featuring all-new success stories from companies of every size and in every sector, The Disney Way, Second Edition, analyses how Mike Eisner 'lost the pixie dust' and how Disney's new CEO, Bob Iger, has reawakened that 'sleeping princess of a company' by using Walt's legend as his compass. Key features Previous editions of The Disney Way sold more than 50,000 copies The first edition of The Disney Way was named 'Best Business Book of the Year' in 1999 Provides readers with a framework and action steps for using Disney's principles to soar beyond traditional management Capodagli and Jackson have emerged as leading experts on the Disney principles and speak to thousands around the world annually

Author Biography

Bill Capodagli and Lynn Jackson are internationally acclaimed management consultants who use the Disney model in their work.

Table of Contents

Foreword to New Edition by John Christensen	ix
Preface to New Edition	xi
Acknowledgments	xv
Chapter 1. Walt's Way	1	(16)
DREAM
Chapter 2. Make Everyone's Dreams Come True	17	(20)
BELIEVE
Chapter 3. You Better Believe It	37	(24)
Chapter 4. Never a Customer, Always a Guest	61	(22)
Chapter 5. All for One and One for All	83	(22)
Chapter 6. Share the Spotlight	105	(22)
DARE
Chapter 7. Dare to Dare	127	(22)
DO
Chapter 8. Practice, Practice, Practice	149	(20)
Chapter 9. Make Your Elephant Fly—Plan	169	(16)
Chapter 10. Capture the Magic with Storyboards	185	(16)
Chapter 11. Give Details Top Billing	201	(14)
Chapter 12. Re-Creating the Magic	215	(10)
PUTTING IT TOGETHER: FEATURED ORGANIZATIONS
Chapter 13. Dream, Believe, Dare, Do	225	(42)
Epilogue. The Magic Continues	267	(10)
Appendix	277	(8)
Notes	285	(8)
Bibliography	293	(4)
Index	297