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The first edition of Managing by the Numberswas an essential resource for entrepreneurs, business owners, managers, and anyone eager to improve their mastery of the financial side of running a business. Business education and accounting experts Chuck Kremer and Ron Rizzuto teamed up with open-books management authority John Case to demystify the numbers with common sense business knowledge. This new edition, compiled and edited by behavioral accounting innovator Jahn Ballard, includes three major case studies. Ballard delivers tools and insights for organizations large and small to help any senior executive, CFO, accountant or businessperson to create a simple framework for conversing about the numbers, and driving them in the right direction. The cases illustrate the power to drive performance in organizations where the numbers help people daily to tell their story effectively.