Double-Digit Growth How Great Companies Achieve It--No Matter What

by Treacy, Michael

• ISBN13: 9781591840053
• ISBN10: 1591840058
• Format: Hardcover
• Copyright: 2003-08-25
• Publisher: Portfolio Hardcover

Summary

The bestselling author ofThe Discipline of Market Leadersreveals how companies can achieve sustained growth. In their 1995 blockbuster The Discipline of Market Leaders, Michael Treacy and Fred Wiersema explained how great companies dominated their markets by offering superior value propositions. Now Treacy is back with an equally groundbreaking book- revealing how great companies master growth each year and how all businesses can identify and exploit opportunities for increased revenues, gross margins, and profits. Treacy's main point is simple-it really is possible to grow your business by 10 percent or more, year after year, in good times and bad, without cheating. Great companies already know how to do it, and the rest of us can learn their strategies and do the same thing.

Author Biography

Michael Treacy is an internationally recognized speaker and consultant. A former professor at MIT, he has consulted for industry leaders such as AT&T, Citibank, and RJR Nabisco. He is the founder of Treacy & Co. and served as its managing director until its merger with Gen3 Partners, which he cofounded.

Table of Contents

1 Why Is It So Hard to Grow?	1	(18)
2 Who's Achieving Double-Digit Growth?	19	(36)
3 First Data Masters the Disciplines of Growth	55	(40)
4 The First Discipline: Keep the Growth You Have Already Earned	95	(26)
5 The Second Discipline: Take Business from Your Competitors	121	(20)
6 The Third Discipline: Show Up Where Growth Is Going to Happen	141	(20)
7 The Fourth Discipline: Invade Adjacent Markets	161	(24)
8 The Fifth Discipline: Invest in New Lines of Business	185	(18)
9 Manage Your Portfolio for Double-Digit Growth	203	(12)
Index	215