9780070329676

Dream Society : How the Coming Shift from Information to Imagination Will Transform Your Business

by
  • ISBN13:

    9780070329676

  • ISBN10:

    0070329672

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 1999-05-01
  • Publisher: MCGRAW HILL BOOK COMPANY
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Supplemental Materials

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Summary

Provides examples of successful companies that already understand those markets and meet and profit from them. Emphasizes the necessity for all organizations to harness these markets so they can thrive in the future.

Table of Contents

Introduction vii
A Few Words About Futurism and How We Will Get to the Dream Society
1(50)
A Sprint Through the History of Humanity
6(13)
What Is Time?
19(5)
If You See the Future as an Obstacle, You Are Walking in the Wrong Direction
24(2)
Forget About Your ``Strategy''
26(6)
The Product Becomes Secondary
32(3)
Machines Will Move Us---Emotionally, Not Physically
35(1)
The Victorious Companies of the Twenty-First Century
36(4)
The Most Important Raw Material of the Twenty-First Century
40(3)
Doing Well by Doing Good
43(2)
Bloodless Wars
45(1)
The Alternatives
46(1)
After the Dream Society
47(4)
The Market for Stories and Storytellers
51(64)
Adventures for Sale: Small--Medium--Large--Extra Large
53(10)
The Market for Togetherness, Friendship, and Love
63(12)
The Market for Care
75(12)
The Who-Am-I Market
87(10)
The Market for Peace of Mind
97(10)
The Market for Convictions
107(8)
From Hard Work to Hard Fun--From Company to Tribe
115(34)
From Hard Work to Hard Fun
117(16)
The Company Is a Tribe
133(12)
How to Succeed in the Tribe---With Hard Fun as Your Work Concept
145(1)
Titles of the Future
146(1)
Is Hard Fun Really Work?
147(2)
The Loving Family, Inc.---And the New Leisure Time
149(40)
The Loving Family, Inc.
150(4)
The Family Corporation
154(6)
For as Long as Love Shall Last...
160(9)
The New Leisure Time
169(6)
Family Team Building
175(2)
Leisure Time in the Dream Society
177(4)
CIFS Round Table
181(2)
Emotional Jogging
183(2)
Do-It-Yourself Politics
185(4)
Universal Stories for Global Business
189(34)
Overview
190(5)
Setting the Stage for the Global Business Environment
195(4)
The Toil of Our Parents...
199(3)
Candidates for the Dream Society
202(2)
The Middle Classes Turn Global
204(2)
From Village to Megacity
206(4)
Seize the Global Market!
210(4)
War Without Soldiers?
214(3)
Do We Want to Postpone the Dream Society?
217(3)
The Global Business
220(3)
Notes 223(8)
Index 231

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