Driving Growth Through Innovation How Leading Firms Are Transforming Their Futures

by Tucker, Robert B.

• ISBN13: 9781576754955
• ISBN10: 1576754952
• Format: Paperback
• Copyright: 2008-03-10
• Publisher: Berrett-Koehler Publishers

Summary

By the bestselling author of Managing the Future (over 75,000 copies sold worldwide and translated into 13 languages), Driving Growth through Innovation is based on rigorous research of 23 real companies--including Proctor and Gamble, BMW and GE--and the practices they use to encourage innovation and spur growth. This new edition has been updated throughout with how companies have sustained their success since the first edition and discusses the newly emerging position of Chief Innovation Officer.

Author Biography

Robert B. Tucker is president of the Innovation Resource, an executive training and consulting firm. The author of six books, including the bestselling Managing the Future: 10 Driving Forces of Change, Tucker is a highly sought-after speaker and leadership coach. His clients include Nokia, IBM, American Express, AIG, Satyam, Nestle and many others. For more information, visit www.innovationresource.com

Table of Contents

Introduction	p. 1
What It Takes to Drive Growth	p. 13
Leading Innovation	p. 33
Cultivating the Culture	p. 55
Fortifying the Idea Factory	p. 77
Mining the Future	p. 97
Filling the Idea Funnel	p. 117
Producing Powerful Products	p. 137
Generating Growth Strategies	p. 151
Selling New Ideas	p. 165
Taking Action in Your Firm	p. 183
Acknowledgments	p. 189
Source Notes and Resources for Further Study	p. 191
Index	p. 203
About the Author	p. 223
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