Duct Tape Marketing : The World's Most Practical Small Business Marketing Guide

by Unknown

• ISBN13: 9781595554659
• ISBN10: 1595554653
• Edition: Revised
• Format: Paperback
• Copyright: 2011-09-27
• Publisher: Harpercollins Christian Pub

Summary

Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses. There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks. CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. --Seth Godin, author of Purple Cow For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. --Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line. --Bob Bly, author of The White Paper Handbook With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. --Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. --John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. --Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking

Table of Contents

Foreword: On the Subject of Marketing Integrity	p. ix
Introduction: A Solution to the Small Business Problem	p. xii
The Duct Tape Foundation- The Way to Sticky Marketing (Help Them Know, Like, and Trust You More!)
Strategy Before Tactics	p. 3
Identify Your Ideal Client	p. 11
Discover Your Core Marketing Message	p. 24
Wake Up the Senses with an Image to Match Your Message	p. 42
Create Products and Services for Every Stage of Client Development	p. 55
Produce Marketing Content That Educates	p. 66
A Web Presence That Works Day and Night	p. 90
Get Found Online in Your Town	p. 113
Get Your Entire Team Involved in Marketing	p. 124
The Duct Tape Lead Generation Machine-Turning Stickiness into a System That Works for You (Turning Know, Like, and Trust into TryrBuy,-Repeat, and Refer)
Run Advertising That Gets Results	p. 137
Direct Mail Is an Idea! Target Medium	p. 159
Earned Media Attention and Expert Status	p. 182
Ramp Up a Systematic Referral Machine	p. 200
Turn Prospects into Clients and Clients into Partners with an Advanced Education System	p. 230
Getting on a Rall! (Find Out What Works and Do More of It)
Commit to Your Marketing with a Plan, Budget, and Calenda	p. 257
Duct Tape Marketing Small Business Marketing Resources	p. 275
Special Offers	p. 277
Acknowledgments	p. 278
About the Author	p. 279
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