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9780820463605

Dynamics of International Advertising : Theoretical and Practical Perspectives

by
  • ISBN13:

    9780820463605

  • ISBN10:

    0820463604

  • Format: Paperback
  • Copyright: 2004-05-30
  • Publisher: Peter Lang Pub Inc

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Supplemental Materials

What is included with this book?

Author Biography

Barbara Mueller is Professor of Advertising in the School of Communication at San Diego State University.

Table of Contents

Preface ix
Growth of International Business and Advertising
1(21)
The International Marketing Mix
22(63)
The International Marketing and Advertising Environment
85(21)
The Cultural Environment
106(50)
Coordinating and Controlling International Advertising
156(20)
Creative Strategy and Execution
176(38)
Advertising Media in the International Arena
214(35)
Research in the International Arena
249(30)
Advertising Regulatory Considerations in the International Arena
279(24)
Social Responsibility and Ethics in the Global Marketplace
303(32)
Index 335

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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