E-Business A Management Perspective

by Reynolds, Jonathan

• ISBN13: 9780199216482
• ISBN10: 0199216487
• Format: Paperback
• Copyright: 2010-02-28
• Publisher: Oxford University Press

Summary

This text seeks to draw together a varied range of conceptual models and frameworks, existing empirical research, statistical and case study material to provide a coherent insight into e-business from a management perspective. It:- defines the nature and scope of e-business technologies and the brief history of their development and implementation,- reviews the environmental drivers facilitating and constraining the application and growth of e-business technologies- evaluates the ways in which e-business technologies can be applied within firms to achieve new business development and process improvements- considers the organisational dimension of e-business implementation within firms, from project management, skills and cultural perspectives- reflects upon the likely nature of future challenges and opportunities of e-business technologiesUtilising extensive up to date examples and case studies throughout, such as eBay, Googlewhacking and Skype, this text primarily focuses on the contribution of e-business technologies to the effectiveness and efficiency of for-profit firms, with insights drawn, where relevant, on not-for-profit andpublic sector organisations. It includes the application of e-business technologies to both large and small firms in both developed and emerging economies. It extends beyond PC-based web channels to mobile and other platforms, including store-based kiosks and emerging, pervasive technologies, suchas digital TV, SMS, m-commerce, PDAs and other location-based services.Online Resource Centre:Lecturer ResourcesCase study bankAdditional Exercises and Questions with solutionsPowerpoint SlidesStudent resources:Oxford NewNowEnd of Chapter answersAnnotated Web Links Chapter summaries Flashcard GlossaryAuthor Blog

Author Biography

Jonathan Reynolds is a Lecturer in Management Studies at the Said Business School, Oxford University, and a Fellow of Green Templeton College.

Table of Contents

I. The changing environment for e-business
1. Introduction
2. Economics of e-business
3. Technological issues
4. Social and Behavioural issues
5. Ethical and regulatory issues
II. The application of e-business technologies
6. The strategy of e-business
7. Digital marketing
8. Product and service innovation
9. Reshaping business processes
III. The organization of e-business
10. e-business project management
11. e-business skills and culture
IV. Conclusions
12. Future challenges and opportunities