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E-Commerce 2010,9780136007111
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E-Commerce 2010

by ;
Edition:
6th
ISBN13:

9780136007111

ISBN10:
0136007112
Media:
Hardcover
Pub. Date:
1/1/2010
Publisher(s):
Pearson College Div
List Price: $178.68

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Questions About This Book?

What version or edition is this?
This is the 6th edition with a publication date of 1/1/2010.
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  • The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.

Summary

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues. Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B Ecommerce For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

Table of Contents

Introduction to E-commerce
The Revolution Is Just Beginning
E-Commerce Business Models and Concepts
Technology Infrastructure for E-Commerce
The Internet and Word Wide Web: E-Commerce Infrastructure
Building an E-Commerce Web Site
Online Security and Payment Systems
Business Concepts and Social Issues
E-Commerce Marketing Concepts
E-Commerce Marketing Communications
Ethical Social and Political Issues in E-Commerce
E-Commerce in Action
Online Retailing and Services
Online Content and Media
Social Networks, Auctions, and Portals
B2b E-Commerce: Supply Chain Management and Collaborative Commerce
Table of Contents provided by Publisher. All Rights Reserved.


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