did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9780136007111

E-Commerce 2010

by ;
  • ISBN13:

    9780136007111

  • ISBN10:

    0136007112

  • Edition: 5th
  • Format: Hardcover
  • Copyright: 2010-01-01
  • Publisher: Pearson College Div
  • View Upgraded Edition
  • Purchase Benefits
  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $189.00

Summary

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues. Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B Ecommerce For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

Table of Contents

Introduction to E-commerce
The Revolution Is Just Beginning
E-Commerce Business Models and Concepts
Technology Infrastructure for E-Commerce
The Internet and Word Wide Web: E-Commerce Infrastructure
Building an E-Commerce Web Site
Online Security and Payment Systems
Business Concepts and Social Issues
E-Commerce Marketing Concepts
E-Commerce Marketing Communications
Ethical Social and Political Issues in E-Commerce
E-Commerce in Action
Online Retailing and Services
Online Content and Media
Social Networks, Auctions, and Portals
B2b E-Commerce: Supply Chain Management and Collaborative Commerce
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program