9780136007111

E-Commerce 2010

by ;
  • ISBN13:

    9780136007111

  • ISBN10:

    0136007112

  • Edition: 5th
  • Format: Hardcover
  • Copyright: 2010-01-01
  • Publisher: Pearson College Div
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List Price: $189.00

Summary

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues. Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B Ecommerce For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

Table of Contents

Introduction to E-commerce
The Revolution Is Just Beginning
E-Commerce Business Models and Concepts
Technology Infrastructure for E-Commerce
The Internet and Word Wide Web: E-Commerce Infrastructure
Building an E-Commerce Web Site
Online Security and Payment Systems
Business Concepts and Social Issues
E-Commerce Marketing Concepts
E-Commerce Marketing Communications
Ethical Social and Political Issues in E-Commerce
E-Commerce in Action
Online Retailing and Services
Online Content and Media
Social Networks, Auctions, and Portals
B2b E-Commerce: Supply Chain Management and Collaborative Commerce
Table of Contents provided by Publisher. All Rights Reserved.

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