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E-Commerce, 2014,9780133024449
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E-Commerce, 2014

by
Edition:
10th
ISBN13:

9780133024449

ISBN10:
013302444X
Format:
Hardcover
Pub. Date:
1/1/2014
Publisher(s):
PEARSON
List Price: $239.79

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Summary

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

Table of Contents

Chapter 1: The Revolution Continues

Chapter 2: E-commerce Business Models and Concepts

Chapter 3: E-commerce Infrastructure:  The Internet, Web, and Mobile Platform

Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps

Chapter 5: E-commerce Security and Payment Systems

Chapter 6: E-commerce Marketing Concepts: Social, Mobile, and Local

Chapter 7: E-commerce Marketing Communications

Chapter 8: Ethical, Social, and Political Issues in E-commerce

Chapter 9: Online Retailing and Services

Chapter 10: Online Content and Media

Chapter 11: Social Networks, Auctions, and Portals

Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce



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