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9780133024449

E-Commerce, 2014

by
  • ISBN13:

    9780133024449

  • ISBN10:

    013302444X

  • Edition: 10th
  • Format: Hardcover
  • Copyright: 2014-01-01
  • Publisher: PEARSON
  • View Upgraded Edition

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Supplemental Materials

What is included with this book?

Summary

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

Table of Contents

Chapter 1: The Revolution Continues

Chapter 2: E-commerce Business Models and Concepts

Chapter 3: E-commerce Infrastructure:  The Internet, Web, and Mobile Platform

Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps

Chapter 5: E-commerce Security and Payment Systems

Chapter 6: E-commerce Marketing Concepts: Social, Mobile, and Local

Chapter 7: E-commerce Marketing Communications

Chapter 8: Ethical, Social, and Political Issues in E-commerce

Chapter 9: Online Retailing and Services

Chapter 10: Online Content and Media

Chapter 11: Social Networks, Auctions, and Portals

Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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