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E-Commerce: business. technology. society. provides an overview of the current and next generation of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is sophistcomplete treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. The LearnE-Commerce Web site (at www.LearnE-commerce.net) is a dynamic companion to the textbook, with original content provided by the authors. The LearnE-commerce site is a portal to the e-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors to prepare their classes, and help students become aware of research about e-commerce. Some features of this unprecedented Web site are: - Editorials by Ken Laudon on e-commerce topics - Timely reviews of research literature organized by discipline and topic - Updates on the latest news in the world of e-commerce organized as it is relevant to the material in the book - Streaming video lectures for key material - Tutorials on developing some technical skills useful in E-commerce - Testing and diagnostic tools for students - Interactive exercises and student Web-based projects
Table of Contents
I. INTRODUCTION TO E-COMMERCE.
1. The Revolution is Just Beginning.
Opening Case: Amazon.com, Before and After. E-commerce: The Revolution Is Just Beginning. E-commerce I and II. Understanding E-commerce: Organizing Themes. Case Study: Napster Rocked. But Was it Legal?
2. E-commerce Business Models and Concepts.
Opening Case: Kozmo Finally Crashes. E-commerce Business Models. Major Business-to-Consumer (B2C) Business Models. Major Business-to-Business (B2B) Business Models. Business Models in Emerging E-commerce Areas. How the Internet and the Web Change Business: Basic Business Concepts. Case Study: Priceline.com-Can this Business Model Be Saved?
II. TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE.
3. The Internet and World Wide Web: E-Commerce Infrastructure.
Opening Case: Akamai Technologies: Speeding Internet Performance with Math. The Internet: Technology Background. The Internet Today. Internet II: The Future Infrastructure. The World Wide Web. The Internet and the Web: Features. Case Study: Into Networks.
4. Building an E-commerce Web Site.
Opening Case: Loudcloud: What is 100% Uptime Worth? Building an E-commerce Web Site: A Systematic Approach. Choosing Server Software. Choosing the Hardware for an E-commerce Site. Other E-commerce Site Tools. Case Study: REI: A Homegrown Success Story.
5. Security and Encryption.
Opening Case: The Merchant Pays. The E-commerce Security Environment. Security Threats in the E-commerce Environment. Technology Solutions. Policies, Procedures, and Laws. Case Study: Verisign-The Web's Security Blanket.
6. E-Commerce Payment Systems.
Opening Case: PayPal: The Money's in the E-mail. Payment Systems. Credit Card E-commerce Transactions. E-commerce Digital Payment Systems in the B2C Arena. B2B Payment Systems. Case Study: CheckFree-On Top of Electronic Billing, for Now.
III. BUSINESS CONCEPTS AND SOCIAL ISSUES.
7. E-commerce Marketing Concepts.
Opening Case: MyPoints.com: Loyalty and Brands. Consumers Online: The Internet Audience and Consumer Behavior. Basic Marketing Concepts. Internet Marketing Technologies. B2C and B2B E-commerce Marketing and Branding Strategies. Online Marketing Research: Knowing Your Customer. Case Study: America Online.
8. E-commerce Marketing Communications.
Opening Case: NextCard-Effective Impressions. Online Consumer Marketing Communications. ConsumUnderstanding the Costs and Benefits of Online Marketing Communications. The Website as a Marketing Communications Tool. Case Study: Ad Bombs, Ambush Marketing, and Other Invasive Marketing.
9. Social, Legal and Ethical Issues in E-commerce.
Opening Case: Hacker to the Slammer-Piracy and Free Speech. Understanding Ethical, Social, and Political Issues in E-commerce. Privacy and Information Rights. Intellectual Property Rights. Governance. Public Safety and Welfare. Case Study: There's a Hailstorm in Your Future.
IV. E-COMMERCE IN ACTION.
10. Retailing on the Web.
Opening Case: Wal-Mart Moves Online. The Retail Sector. Analyzing the Viability of Online Firms. E-commerce in Action: A Look at Four E-tailing Business Models. Some Common Themes in E-commerce II Online Retailing. Case Study: L.L.Bean-Webward Bound.
11. Online Service Industries.
Opening Case: One by Net, Two by Land-Netbank Expands. The Service Sector: Offline and Online. Online Financial Services. Online Travel Services. Career Services. Case Study: Why WebVan Failed (and Britain's Tesco Succeeded).
12. B2B E-commerce Supply Chain Management and Collaborative Commerce.
Opening Case: Covisint LLC-The Mother of all Net Marketplaces. B2B E-commerce and Supply Chain Management. Net Marketplaces. Private Industrial Networks. Case Study: Siemens Clicks with Click2procure.
13. Auctions, Portals and Communities.
Opening Case: Sam's Club: From Big Box to Big Auction. Auctions. E-commerce Portals. Online E-commerce Communities. Case Study: iVillage Struggles to Find Its Marketspace.
14. Online Content Providers: Digital Media.
Online Content. The Online Publishing Industry: Newspapers, Books, and Magazines. The Online Entertainment Industry. Case Study: Oligopoly: The Future of the Digital Content Industry?