did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9781464182495

Economic Principles A Business Perspective

by ;
  • ISBN13:

    9781464182495

  • ISBN10:

    1464182493

  • Format: Hardcover
  • Copyright: 2018-10-15
  • Publisher: Worth Publishers

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $333.85 Save up to $226.94
  • Rent Book $210.32
    Add to Cart Free Shipping Icon Free Shipping

    TERM
    PRICE
    DUE
    USUALLY SHIPS IN 3-5 BUSINESS DAYS
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

Supplemental Materials

What is included with this book?

Summary

Economic Principles: A Business Perspective covers the fundamentals of economics in the context of today’s globalized business world, with strong examples, integrated technology, and practical pedagogy. Integrated business and policy briefs, in-depth case studies, chapter-ending business applications, thoroughly explained graphs and a battery of simple but useful learning tools support the intersection of theory and practice.

Table of Contents

Part I An Introduction to Economics

Chapter 1 The Basics of Economics

1A Appendix: Using Graphs in Economics

Chapter 2 Why We Trade

Production, Trade, and the Global Economy

Part II Foundations of Markets

Chapter 3 Supply and Demand

Determining Prices in a Changing Business Environment

Chapter 4 Elasticity

A Measure of Responsiveness

Chapter 5 Consumer Choice

Decision Making For Consumers

Chapter 6 Economic Efficiency and the Power of Competitive Markets

How Price Controls and Taxes Result in Deadweight Loss

Part III Foundations of Government and Public Policy

Chapter 7 Taxes: An Economic Analysis

Funding Government Spending

Chapter 8 The Environment, Externalities, and Property Rights

Market Failure and the Case for Government

Part IV Foundations of Finance and Business

Chapter 9 Organizing a Business

Corporations and Other Legal Structures

Chapter 10 Stocks and Bonds

Financial Markets and Personal Finance

Chapter 10A Appendix: Present Value and the Time Value of Money

Part V Market Structures and Profit Maximization

Chapter 11 The Cost of Doing Business

Production and Economic Cost

Chapter 12 Perfect Competition

Rubb/Sumner, Economic Principles: A Business Perspective, 1e Table of Contents

Maximizing Profits in Highly Competitive Markets

Chapter 13 Monopoly and Antitrust Laws

Businesses with Market Power

Chapter 14 Monopolistic Competition and Price Discrimination

When Businesses Sell Differentiated Products

Chapter 15 Oligopoly

Strategic Decision Making and Game Theory

Part VI Special Topics in Microeconomics

Chapter 16 Behavioral Economics and Strategy

Implications for Pricing, Location, and Product Mix

Chapter 17 Labor and Other Resource Markets

Supply and Demand for Labor and Resources

Chapter 18 The Distribution of Income

Poverty and Income Inequality

Chapter 19 Information, Insurance, and Health Care

Markets with Adverse Selection and Asymmetric Information

Part VII Key Macroeconomic Data

Chapter 20 GDP and the Price Level

Measuring the Performance of the Overall Economy

Chapter 21 Unemployment and the Business Cycle

Measuring the Performance of the Labor Market

Part VIII Foundations of Macroeconomics in the Long Run

Chapter 22 Long Run Economic Growth

What Explains the Wealth and Poverty of Nations?

Chapter 23 Saving and Investment: A Macroeconomic Perspective

How Saving Contributes to Economic Growth

Part IX Money and the Monetary System

Chapter 24 The Monetary System

What is Money, and Where Does It Come From?

Rubb/Sumner, Economic Principles: A Business Perspective, 1e Table of Contents

Chapter 25 Money and the Price Level in the Long Run

The Quantity Theory and the Fisher Effect

Part X Foundations of Macroeconomics in the Short Run

Chapter 26 Aggregate Supply and Aggregate Demand

A Model of the Business Cycle

Chapter 27 Monetary Policy

How the Fed Tries to Stabilize the Economy

Chapter 28 Fiscal Policy

The Impact of Government Spending and Taxes on GDP

Part XI Special Topics in Macroeconomics

Chapter 29 The Aggregate Expenditure Model

A Fixed Price–Level Model of the Economy

Chapter 30 The Role of Expectations in Macroeconomics

Inflation, Unemployment, and Monetary Policy

Part XII Foundations of Global Trade

Chapter 31 International Trade

Doing Business across Borders

Chapter 32 Foreign Exchange Markets

Doing Business in Multiple Currencies

Chapter 33 International Finance

The Macroeconomics of Exchange Rates and the Balance of Payments

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program