Effective Fundraising For Nonprofits

by Bray, Ilona M.

• ISBN13: 9781413300949
• ISBN10: 1413300944
• Format: Paperback
• Copyright: 2005-03-30
• Publisher: Nolo

Summary

Gets into the best ways to keep the money flowing in, including using the Web and developing grass roots strategies.- Accounting Today

Table of Contents

How to Use This Book
Fundraising Tools
Fundraising People	3	(24)
Fundraising Skills	27	(10)
Fundraising Equipment and Technology	37
Developing Your Fundraising Plan
Getting Started: Set Your Fundraising Goal	4	(11)
Evaluate Your Nonprofit's Fundraising Assets	15	(6)
Develop Your Fundraising Strategy	21
Attracting Individual Supporters
Make Your Organization Look Support-Worthy	3	(8)
Understand What Motivates Your Supporters	11	(11)
Bring in New Supporters	22
How to Keep the Givers Giving
Thank Your Supporters	3	(3)
Communicate Your Essential Message	6	(12)
Invite Supporters to Get More Involved	18	(1)
Analyze Your Donor Base	19	(3)
When to Call Your Supporters	22
Midscale and Major Donors
Background Research	3	(7)
Get to Know Your Existing Supporters	10	(5)
Annual Renewals of Support	15	(2)
Lectures, Small Events, and Parties for Major Supporters	17	(4)
One-on-One Meetings	21	(17)
Setting Up a Focused Major Gifts Campaign	38
Funds From the Great Beyond: Bequests and Planned Gifts
How to Attract Inheritance and Other Planned Gifts	4	(3)
Handling Simple Inheritance Gifts	7	(6)
First Steps Toward Attracting Inheritance Gifts	13	(12)
Preview of Other Planned Giving Arrangements	25
Special Events
Survey of Special Events	4	(19)
Choose the Right Event for Your Organization	23	(3)
Develop a Realistic Budget	26	(5)
Plan and Pace Event Activities	31	(7)
Deal With Risks and Liability Issues	38	(3)
Last-Minute Tasks and Tips	41	(2)
After the Event	43
Raising Money Through Business or Sales Activities
Tax Rules for Business Activities	4	(7)
Learn From Other Nonprofits' Experience	11	(12)
Develop Your Own Great---And Low-Risk---Business Idea	23	(7)
Measure Your Ideas Against Reality	30	(4)
Final Planning and Test Runs	34	(7)
Licensing, Sponsorships, and Other Relationships With Existing Businesses	41	(4)
The Next Steps	45
Seeking Grants From Foundations, Corporations, and Government
Understand the Funders	2	(7)
Research Grant Prospects	9	(16)
The Proposal Process, From Query Letter Onward	25	(21)
Follow Up With the Funder	46	(3)
Grant Renewals	49
Creating Printed Communications Materials
Brochures	3	(3)
Newsletters	6	(3)
Annual Reports	9
Designing Your Website for Maximum Fundraising Effectiveness
Basic Contact Information	4	(1)
Your Organization's Personality	5	(4)
Freshness	9	(2)
Content	11	(1)
Donation Information and Opportunities	12	(6)
Information on Where the Money Goes	18	(1)
Information About Funders and Donors	19	(1)
Tracking Users	19
Media Outreach
What Makes a Good Story	3	(5)
Who to Approach With Your Story	8	(9)
Pitching and Placing Stories	17	(13)
Protecting Yourself in Media Interactions	30
Appendix
Fundraising Worksheet 1: Sample Cost Analysis	3	(2)
Fundraising Worksheet 2: Fundraising Assets	5	(2)
Fundraising Worksheet 3: Fundraising Strategy Chart	7	(2)
Fundraising Worksheet 4: Mailing Evaluation	9	(2)
Fundraising Worksheet 5: Meeting Checklist	11	(2)
Fundraising Worksheet 6: Projected Special Event Expenses	13	(2)
Fundraising Worksheet 7: Projected Special Event Income	15	(2)
Fundraising Worksheet 8: Grantseeking Chart	17	(2)
Fundraising Worksheet 9: Grants Worksheet	19	(2)
Fundraising Worksheet 10: Check Your Website's Fundraising Effectiveness	21	(2)
Fundraising Worksheet 11: Press Release Template	23
Index