The Electoral Challenge

by ;
  • ISBN13:


  • ISBN10:


  • Edition: 2nd
  • Format: Paperback
  • Copyright: 8/15/2010
  • Publisher: Cq Pr
  • Purchase Benefits
  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
  • We Buy This Book Back!
    In-Store Credit: $1.05
    Check/Direct Deposit: $1.00
  • eCampus.com Device Compatibility Matrix

    Click the device icon to install or view instructions

    Apple iOS | iPad, iPhone, iPod
    Android Devices | Android Tables & Phones OS 2.2 or higher | *Kindle Fire
    Windows 10 / 8 / 7 / Vista / XP
    Mac OS X | **iMac / Macbook
    Enjoy offline reading with these devices
    Apple Devices
    Android Devices
    Windows Devices
    Mac Devices
    iPad, iPhone, iPod
    Our reader is compatible
    Android 2.2 +
    Our reader is compatible
    Kindle Fire
    Our reader is compatible
    10 / 8 / 7 / Vista / XP
    Our reader is compatible
    Our reader is compatible
List Price: $56.00 Save up to $29.75
  • Buy New


Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.


What decides elections? Is it the national economic condition, voters' partisan attachments, or the campaigns that candidates run? How much do campaigns matter? Scholars and political consultants will give you different answers. Stephen C. Craig and David B. Hill bring together the voices of both in this engaging volume, now updated to include the volatile and groundbreaking 2008 campaigns and elections. Each chapter features an essay from a top scholar in the field, followed by a response from political consultants. Contributors bring to bear the best literature and empirical evidence to determine what we know about the factors that drive election outcomes-all while inviting students to join in the conversation.

Table of Contents

Prefacep. ix
Contributorsp. xiii
Do Campaigns Really Matter?p. 1
Whit Ayres Respondsp. 20
Campaign Strategyp. 26
Charlie Black Respondsp. 40
Swing Votersp. 45
V. Lance Tarrance Jr. Respondsp. 58
Voter Competencep. 62
Mark M. Blumenthal Respondsp. 83
Money and Electionsp. 91
Stuart Rothenberg Respondsp. 111
Political Advertisingp. 117
Mike Murphy Respondsp. 135
David B. Hill Respondsp. 138
Campaigns and the News Mediap. 144
Adam Smith Respondsp. 161
Campaigning in the Internet Agep. 165
Chris Casey Respondsp. 189
Direct Democracy and Candidate Electionsp. 194
Celinda Lake and Daniel Gotoff Respondp. 209
Grassroots Mobilizationp. 215
Jack St. Martin Respondsp. 237
The Impact of Political Consultantsp. 243
Ron Faucheux Respondsp. 264
Scandal, Corruption, and Campaign Ethicsp. 271
Susan B. Casey Respondsp. 289
A View From the Trenchesp. 295
Referencesp. 306
Table of Contents provided by Ingram. All Rights Reserved.

Rewards Program

Write a Review