More New and Used
from Private Sellers
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 2nd edition with a publication date of 8/15/2010.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
- The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.
What decides elections? Is it the national economic condition, voters' partisan attachments, or the campaigns that candidates run? How much do campaigns matter? Scholars and political consultants will give you different answers. Stephen C. Craig and David B. Hill bring together the voices of both in this engaging volume, now updated to include the volatile and groundbreaking 2008 campaigns and elections. Each chapter features an essay from a top scholar in the field, followed by a response from political consultants. Contributors bring to bear the best literature and empirical evidence to determine what we know about the factors that drive election outcomes-all while inviting students to join in the conversation.
Table of Contents
|Do Campaigns Really Matter?||p. 1|
|Whit Ayres Responds||p. 20|
|Campaign Strategy||p. 26|
|Charlie Black Responds||p. 40|
|Swing Voters||p. 45|
|V. Lance Tarrance Jr. Responds||p. 58|
|Voter Competence||p. 62|
|Mark M. Blumenthal Responds||p. 83|
|Money and Elections||p. 91|
|Stuart Rothenberg Responds||p. 111|
|Political Advertising||p. 117|
|Mike Murphy Responds||p. 135|
|David B. Hill Responds||p. 138|
|Campaigns and the News Media||p. 144|
|Adam Smith Responds||p. 161|
|Campaigning in the Internet Age||p. 165|
|Chris Casey Responds||p. 189|
|Direct Democracy and Candidate Elections||p. 194|
|Celinda Lake and Daniel Gotoff Respond||p. 209|
|Grassroots Mobilization||p. 215|
|Jack St. Martin Responds||p. 237|
|The Impact of Political Consultants||p. 243|
|Ron Faucheux Responds||p. 264|
|Scandal, Corruption, and Campaign Ethics||p. 271|
|Susan B. Casey Responds||p. 289|
|A View From the Trenches||p. 295|
|Table of Contents provided by Ingram. All Rights Reserved.|