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The Electoral Challenge: Theory Meets Practice

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Cq Pr
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This is the 2nd edition with a publication date of 8/15/2010.
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What decides elections? Is it the national economic condition, voters' partisan attachments, or the campaigns that candidates run? How much do campaigns matter? Scholars and political consultants will give you different answers. Stephen C. Craig and David B. Hill bring together the voices of both in this engaging volume, now updated to include the volatile and groundbreaking 2008 campaigns and elections. Each chapter features an essay from a top scholar in the field, followed by a response from political consultants. Contributors bring to bear the best literature and empirical evidence to determine what we know about the factors that drive election outcomes-all while inviting students to join in the conversation.

Table of Contents

Prefacep. ix
Contributorsp. xiii
Do Campaigns Really Matter?p. 1
Whit Ayres Respondsp. 20
Campaign Strategyp. 26
Charlie Black Respondsp. 40
Swing Votersp. 45
V. Lance Tarrance Jr. Respondsp. 58
Voter Competencep. 62
Mark M. Blumenthal Respondsp. 83
Money and Electionsp. 91
Stuart Rothenberg Respondsp. 111
Political Advertisingp. 117
Mike Murphy Respondsp. 135
David B. Hill Respondsp. 138
Campaigns and the News Mediap. 144
Adam Smith Respondsp. 161
Campaigning in the Internet Agep. 165
Chris Casey Respondsp. 189
Direct Democracy and Candidate Electionsp. 194
Celinda Lake and Daniel Gotoff Respondp. 209
Grassroots Mobilizationp. 215
Jack St. Martin Respondsp. 237
The Impact of Political Consultantsp. 243
Ron Faucheux Respondsp. 264
Scandal, Corruption, and Campaign Ethicsp. 271
Susan B. Casey Respondsp. 289
A View From the Trenchesp. 295
Referencesp. 306
Table of Contents provided by Ingram. All Rights Reserved.

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