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What decides elections? Is it the national economic condition, voters' partisan attachments, or the campaigns that candidates run? How much do campaigns matter? Scholars and political consultants will give you different answers. Stephen C. Craig and David B. Hill bring together the voices of both in this engaging volume, now updated to include the volatile and groundbreaking 2008 campaigns and elections. Each chapter features an essay from a top scholar in the field, followed by a response from political consultants. Contributors bring to bear the best literature and empirical evidence to determine what we know about the factors that drive election outcomes-all while inviting students to join in the conversation.
Table of Contents
|Do Campaigns Really Matter?||p. 1|
|Whit Ayres Responds||p. 20|
|Campaign Strategy||p. 26|
|Charlie Black Responds||p. 40|
|Swing Voters||p. 45|
|V. Lance Tarrance Jr. Responds||p. 58|
|Voter Competence||p. 62|
|Mark M. Blumenthal Responds||p. 83|
|Money and Elections||p. 91|
|Stuart Rothenberg Responds||p. 111|
|Political Advertising||p. 117|
|Mike Murphy Responds||p. 135|
|David B. Hill Responds||p. 138|
|Campaigns and the News Media||p. 144|
|Adam Smith Responds||p. 161|
|Campaigning in the Internet Age||p. 165|
|Chris Casey Responds||p. 189|
|Direct Democracy and Candidate Elections||p. 194|
|Celinda Lake and Daniel Gotoff Respond||p. 209|
|Grassroots Mobilization||p. 215|
|Jack St. Martin Responds||p. 237|
|The Impact of Political Consultants||p. 243|
|Ron Faucheux Responds||p. 264|
|Scandal, Corruption, and Campaign Ethics||p. 271|
|Susan B. Casey Responds||p. 289|
|A View From the Trenches||p. 295|
|Table of Contents provided by Ingram. All Rights Reserved.|