(0) items

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

The Electoral Challenge: Theory Meets Practice



by ;
Pub. Date:
Cq Pr
List Price: $52.00

Rent Textbook


Buy Used Textbook

Usually Ships in 2-3 Business Days

Buy New Textbook

Usually Ships in 7-10 Business Days


Downloadable Offline Access
  • Apple Devices
  • Android Devices
  • Windows Devices
  • Mac Devices

More New and Used
from Private Sellers
Starting at $36.96

Questions About This Book?

Why should I rent this book?

Renting is easy, fast, and cheap! Renting from can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.

How do rental returns work?

Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!

What version or edition is this?

This is the 2nd edition with a publication date of 8/15/2010.

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.


What decides elections? Is it the national economic condition, voters' partisan attachments, or the campaigns that candidates run? How much do campaigns matter? Scholars and political consultants will give you different answers. Stephen C. Craig and David B. Hill bring together the voices of both in this engaging volume, now updated to include the volatile and groundbreaking 2008 campaigns and elections. Each chapter features an essay from a top scholar in the field, followed by a response from political consultants. Contributors bring to bear the best literature and empirical evidence to determine what we know about the factors that drive election outcomes-all while inviting students to join in the conversation.

Table of Contents

Prefacep. ix
Contributorsp. xiii
Do Campaigns Really Matter?p. 1
Whit Ayres Respondsp. 20
Campaign Strategyp. 26
Charlie Black Respondsp. 40
Swing Votersp. 45
V. Lance Tarrance Jr. Respondsp. 58
Voter Competencep. 62
Mark M. Blumenthal Respondsp. 83
Money and Electionsp. 91
Stuart Rothenberg Respondsp. 111
Political Advertisingp. 117
Mike Murphy Respondsp. 135
David B. Hill Respondsp. 138
Campaigns and the News Mediap. 144
Adam Smith Respondsp. 161
Campaigning in the Internet Agep. 165
Chris Casey Respondsp. 189
Direct Democracy and Candidate Electionsp. 194
Celinda Lake and Daniel Gotoff Respondp. 209
Grassroots Mobilizationp. 215
Jack St. Martin Respondsp. 237
The Impact of Political Consultantsp. 243
Ron Faucheux Respondsp. 264
Scandal, Corruption, and Campaign Ethicsp. 271
Susan B. Casey Respondsp. 289
A View From the Trenchesp. 295
Referencesp. 306
Table of Contents provided by Ingram. All Rights Reserved.

Please wait while the item is added to your cart...