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Summary
Electronic Media: An Introductionprovides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues. Students will explore types of media careers and learn how to obtain those jobs by developing networking and interviewing skills and by preparing strong application materials.
Table of Contents
Part I – Electronic Media Forms
Chapter 1 – An Overview of Electronic Media
1.1 A Rationale for Study
1.2 Chronological Highlights and Interactions
1.3 Ownership of Media Devices
1.4 Use of Electronic Media
1.5 The Functions of Media
1.6 The Democratization of Media
1.7 Convergence, Proliferation, and Resilience
1.8 Issues and the Future
1.9 Summary
Suggested Websites
Notes
Chapter 2 – The Internet, Portable Platforms, and Video Games
2.1 Origins of the Internet
2.2 Standardizing the Internet Design
2.3 The Beginning of Email
2.4 The World Wide Web
2.5 Privatizing the Internet
2.6 Refining the Internet
2.7 Ups and Downs of Internet Companies
2.8 Audio on the Internet
2.9 Video on the Net
2.10 Social Networking
2.11 The Rise of Portable Platforms
2.12 Cell Phones
2.13 Smartphones
2.14 Pods and Pads
2.15 The Early Days of Video Games
2.16 Games Falter and Rebound
2.17 Game Console Wars
2.18 Games for the Internet and Beyond
2.19 Issues and the Future
2.20 Summary
Suggested Websites
Notes
Chapter 3 – Cable, Satellite, and Telco TV
3.1 The Beginnings of Cable TV
3.2 Early Cable TV Regulations
3.3 Early Cable TV Programming
3.4 HBO’s Influence
3.5 The Beginnings of Satellite TV
3.6 Cable TV’s Gold Rush
3.7 Growth of Cable TV Programming Services
3.8 Cable TV Regulations Revisited
3.9 Satellite TV Revived
3.10 Programming Changes
3.11 Telephone Company Entry
3.12 Regulations Continued
3.13 Competitions Galore
3.14 Issues and the Future
3.15 Summary
Suggested Websites
Notes
Chapter 4 – Broadcast Television
4.1 Early Experiments
4.2 The Emergence of Broadcast Television
4.3 The Freeze
4.4 Early TV Programming
4.5 Blacklisting
4.6 The Live Era
4.7 Color TV Approval
4.8 Prerecorded Programming
4.9 The Quiz Scandals
4.10 Reflections of Upheaval
4.11 A Vast Wasteland?
4.12 The Public Broadcasting Act of 1967
4.13 Government Actions of the 1970s
4.14 Network Changes
4.15 More Government Interaction
4.16 Programming Changes
4.17 Growth of Hispanic Television
4.18 Digital TV and HDTV
4.19 Broadcasting and Newer Technologies
4.20 Issues and the Future
4.21 Summary
Suggested Websites
Notes
Chapter 5 – Radio and Audio
5.1 Early Inventions
5.2 The Sinking of the Titanic
5.3 World War I
5.4 The Founding of RCA
5.5 Early Radio Stations
5.6 The Rise of Advertising
5.7 The Formation of Networks
5.8 Chaos and Government Action
5.9 The Golden Era of Radio
5.10 The Press-Radio War
5.11 World War II
5.12 The Early Development of Audio Recording
5.13 The Rise of the D. J.
5.14 FM Radio Development
5.15 The Restructuring of Public Radio
5.16 College Radio
5.17 The Changing Structure of Commercial Radio
5.18 Consumer Audio Options
5.19 Satellite and HD Radio
5.20 Internet Radio
5.21 Issues and the Future
5.22 Summary
Suggested Websites
Notes
Chapter 6 – Movies and Home Video
6.1 Early Developments
6.2 The First Movies
6.3 Studio Beginnings
6.4 Griffith and His Contemporaries
6.5 Hollywood during the Roaring Twenties
6.6 Sound
6.7 The “Golden Years” of Moviemaking
6.8 Color
6.9 Hard Times
6.10 The Road Back
6.11 Mythmakers Lucas and Spielberg
6.12 Analog Home Video
6.13 Digital Discs
6.14 Enter TiVo
6.15 The Internet the “Cloud”
6.16 Moviemaking Today
6.17 Issues and the Future
6.18 Summary
Suggested Websites
Notes
Part II – Electronic Media Functions
Chapter 7 – Careers in Electronic Media
7.1 Desirable Traits for Electronic Media Practitioners