Intro By the numbers: what's it all about? | |
What is marketing's goal? | |
Is email the perfect marketing tool? | |
What's wrong with email? | |
Subscriber engagement: what matters? | |
Building a killer database | |
Segmenting for relevance | |
Finding or creating relevant content | |
The role of email in viral & word of mouth marketing | |
Analytics that matter | |
Testing against your goals | |
Using surveys, forms, & other feedback tools | |
Triggers, transactions, and integration | |
Are you a spammer? | |
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