Empowering Rural Women : Micro-Enterprise Through Achievement Motivation

by Kiron Wadhera

• ISBN13: 9788132106920
• ISBN10: 813210692X
• Format: Paperback
• Copyright: 2011-12-28
• Publisher: SAGE Publications Pvt. Ltd

Summary

In the past 60 years, there has been sufficient research on male, urban entrepreneurs, their "achievement-motivation", and their entrepreneurial success. However, no significant study of this kind has been undertaken for women entrepreneurs (whether urban or rural). This book intends to fill this lacuna through original research on poor, rural women micro-entrepreneurs, whose achievement-motivation has been rigorously measured. This pioneering study establishes a clear relationship between presence/absence of achievement-motivation and the success/failure of these women in sustaining their enterprises. The authors also describe in detail a replicable and scalable "cash-less" material loan model developed by the NGO Asian Centre for Organisation Research and Development (ACORD) for rural women micro-entrepreneurs, which can be used effectively to solve some of the problems related to rural backwardness.

Table of Contents

List of Tables	p. ix
List of Figures	p. xi
Foreword N. C. Saxena	p. xiii
Preface	p. xvii
Acknowledgements	p. xxi
Rural Women Entrepreneurs and Achievement Motivation	p. 1
The Setting: ACORD's Micro enterprise Project for Rural Women	p. 27
Poor Rural Women as Entrepreneurs	p. 39
Measuring Achievement Motivation in Rural Women Micro-entrepreneurs	p. 74
Personal Stories of Achievers and Non-achievers	p. 101
Patterns of Male Response	p. 132
Summary, Conclusion and the Way Forward	p. 141
Appendix: Organisations Supporting Micro enterprise	p. 164
Bibliography	p. 175
Index	p. 186
About the Authors	p. 190
Table of Contents provided by Ingram. All Rights Reserved.