The End of Fashion

by Agins, Teri

• ISBN13: 9780060958206
• ISBN10: 0060958200
• Format: Paperback
• Copyright: 2010-03-29
• Publisher: HarperCollins Publications

Summary

The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.

Table of Contents

acknowledgments	ix
introduction What Happened to Fashion?	1	(16)
Paris: The Beginning and the end of Fashion	17	(37)
Fashioning a Makeover for Emanuel Ungaro	54	(26)
Bound for Old Glory: Ralph Lauren and Tommy Hilfiger	80	(47)
What Becomes a Legend Most? When Giorgio Armani Takes Hollywood	127	(35)
Giving the Lady What She Wants The New Marshall Field's	162	(38)
Gored in a Bull Market When Donna Karan Went to Wall Street	200	(47)
Outside of the Box: Zoran	247	(28)
epilogue	275	(10)
a note on research	285	(2)
notes	287	(24)
selected bibliography	311	(2)
index	313