Engagement Marketing How Small Business Wins in a Socially Connected World

by Goodman, Gail F.

• ISBN13: 9781118101025
• ISBN10: 1118101022
• Edition: 1st
• Format: Hardcover
• Copyright: 2012-05-01
• Publisher: Wiley

Summary

A definitive guide to growing your business through "Engagement Marketing" As a small business owner, you know how to draw in customers. Yet you know you could do more to expand word-of-mouth and bring back repeat customers. Put another way, you want to more effectively engage your customers. The New Marketing Chemistry explains how to use Engagement Marketing chemistry to grow your business. It outlines a three-step formula, which begins with creating great experiences for your customers. Next, you use email and other tools to remind customers of those experiences on an ongoing basis. Third, you use social media to create a dialogue with interested potential customers. The New Marketing Chemistry will help you make a bigger name for your company, be the preferred choice of your customers, build your network, and reach your business goals. It's filled with practical, hands-on advice based on the authors' experience along with best practices and recommendations from thousands of successful small business-to-business and business-to-consumer owners and nonprofit organizations. Learn how to create awesome customer experiences that spark word-of-mouth referrals and repeat business A step-by-step guide includes worksheets and a 21-day plan to launch your low-cost and no-cost Engagement Marketing efforts Get practical and tactical advice on how to successfully navigate social media for your small business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses; Eric Groves is senior vice president at Constant Contact and author of The Constant Contact Guide to Email Marketing

Author Biography

Gail F. Goodman, CEO of Constant Contact, the leading online marketing company for small businesses, gives you the inspiration, ideas, and motivation you need to grow your business by engaging your customers. With her trademark no-nonsense approach, Goodman shows you how to work the gold mine you already own-your existing customer base. It's like having a marketing genius at your side-without having to hire one.

Table of Contents

Foreword	p. xiii
Introduction	p. xvii
Rev Up Your Engagement Marketing Engine	p. 1
The Engagement Marketing Cycle	p. 3
Deliver a WOW! Experience	p. 17
Entice to Stay in Touch	p. 31
Engage People	p. 49
How Engagement Marketing Drives New Prospects to Your Door	p. 73
Get More Business With Engagement Market	p. 83
How Social Visibility Happens	p. 85
Engagement Marketing in Action: Real-World Examples	p. 107
Engagement Marketing Tips and Tricks	p. 133
Overcoming Common Obstacles	p. 145
Resources	p. 161
Glossary	p. 179
About the Author	p. 183
Acknowledgments	p. 185
Index	p. 187
Table of Contents provided by Ingram. All Rights Reserved.