English and Communication for Colleges

by Means, Thomas L.

• ISBN13: 9780538730006
• ISBN10: 0538730005
• Edition: 4th
• Format: Hardcover
• Copyright: 2006-09-29
• Publisher: Cengage Learning

Summary

ENGLISH AND COMMUNICATION FOR COLLEGES brings an innovative approach to teaching better written and oral communication skills. The text is perfect for a solid introductory course to prepare students for the workplace. By combining the best of English and Communication principles, students learn to apply their skills to realistic business documents. Better communicators get better jobs!

Table of Contents

Preface	p. vii
Communicating in Your Life	p. 1
The Communication Process and Its Forms	p. 2
Barriers to Communication and Ways to Overcome Them	p. 11
Diversity and Ethics	p. 23
Diversity at Work	p. 24
Differences	p. 27
Strategies for Effective Communication	p. 33
Ethics in Business Communication	p. 40
The Foundation of English Grammar	p. 53
Parts of Speech	p. 54
Nouns	p. 65
Pronouns	p. 76
Noun-Pronoun Agreement	p. 87
Verbs	p. 96
Subject-Verb Agreement	p. 106
Expanding on Grammar Foundations	p. 119
Adjectives	p. 120
Adverbs	p. 130
Prepositions	p. 138
Conjunctions and Interjections	p. 147
Developing the Mechanics of Writing	p. 161
Periods, Question Marks, and Exclamation Points	p. 162
Commas	p. 169
Semicolons, Colons, Dashes, and Hyphens	p. 179
Quotation Marks, Parentheses, Underscores, and Apostrophes	p. 189
Continuing the Mechanics of Writing	p. 203
Abbreviations	p. 204
Capitalizations	p. 213
Number Expression	p. 222
Writing with Style	p. 235
Planning and Organizing Messages	p. 236
Choosing Words	p. 241
Creating Vigorous Sentences	p. 246
Building Strong Paragraphs	p. 250
Editing and Proofreading Messages	p. 254
Writing E-mail, Memos, and Letters	p. 261
Internal Documents	p. 262
E-mail and Instant Messages	p. 269
Memos	p. 278
Letters	p. 283
Writing to Your Clients and Customers	p. 297
Writing Messages with Neutral or Positive News	p. 298
Writing Messages with Negative News	p. 312
Writing to Persuade	p. 322
Writing Reports	p. 341
Planning Reports	p. 342
Writing Informal Reports	p. 349
Writing Formal Reports	p. 359
Graphics and Visual Aids	p. 379
Using Graphics and Visual Aids	p. 380
Developing Graphics	p. 385
Using Visual Aids in Oral Presentations	p. 397
Technical Communication	p. 409
Write to Instruct	p. 410
Write to Describe	p. 420
Technology in the Workplace	p. 431
Computer Hardware and Software	p. 432
Other Technologies	p. 445
Technology and Effective Communication	p. 458
Ergonomics	p. 463
Communicating with Customers	p. 473
Customer Service	p. 474
Communication on the Web	p. 486
Building Strong Customer Relationships	p. 497
Nonverbal Communication	p. 498
Importance of Listening in Business	p. 507
Face-to-Face and Telephone Communication	p. 515
Presentations, Meetings, and Teams	p. 525
Oral Presentations	p. 526
Meeting Communications	p. 535
Effective Meetings	p. 542
Teams	p. 552
Getting a Job	p. 561
Analyzing Yourself and the Market	p. 562
Writing Your Resume	p. 568
Composing the Letter of Application and Completing the Application Form	p. 577
Interviewing Well and Writing the Follow-up Letter	p. 583
Proofreaders' Marks	p. 595
Appendix	p. A-1
Glossary	p. G-1
Index	p. I-1
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