Enterprise 2.0

by McAfee, Andrew

• ISBN13: 9781422125878
• ISBN10: 1422125874
• Edition: 1st
• Format: Hardcover
• Copyright: 2009-11-30
• Publisher: Harvard Business School Pr

Summary

"Web 2.0" is the portion of the Internet that's interactively produced by many people; it includes Wikipedia, Facebook, Twitter, Delicious, and prediction markets. In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence.

Author Biography

Andrew McAfee coined the phrase "Enterprise 2.0" in a 2006 Sloan Management Review article. He is on the faculty of Harvard Business School's Technology and Operations Management department. His research investigates IT's impact on organizations' performance and competitive position. He has authored more than fifty case studies as well as articles in Harvard Business Review, Sloan Management Review, and other journals.

Table of Contents

Acknowledgments	p. ix
Introduction	p. 1
Enterprise 2.0: The Power of Technology-Enabled Collaboration
Vexations and Missed Opportunities in Group Work: Four Case Studies	p. 21
Web 2.0 and the Emergence of Emergence: A History, Explanation, and Definition of Enterprise 2.0	p. 43
New Approaches to Old Problems: Hitting the Bull's-Eye with Enterprise 2.0	p. 81
Uniquely Valuable: The Benefits of Enterprise 2.0	p. 129
Succeeding with Enterprise 2.0
Red Herrings and Long Hauls: What Is, and Isn't, Difficult About Adopting the New Tools and Approaches	p. 145
Going Mainstream: A Road Map for Enterprise 2.0 Success	p. 173
Looking Ahead: The Vision, the Liar's Club, and Model 1 Versus Model 2 Behavior	p. 195
Notes	p. 215
Index	p. 221
About the Author	p. 231
Table of Contents provided by Ingram. All Rights Reserved.