Entertainment-Education: A Communication Strategy for Social Change

by Singhal, Arvind; Rogers, Everett M.

• ISBN13: 9780805832358
• ISBN10: 0805832351
• Format: Hardcover
• Copyright: 1999-07-01
• Publisher: Lawrence Erlbau

Summary

This volume presents the history and development of using entertainment media to educate and promote behavior changes. It has applicability to communication, education, public health, and related disciplines.

Table of Contents

Preface	xi
Chapter 1 Entertainment-Education	1	(23)
The Tailor and the Postmaster	6	(1)
Entertainment's Unrealized Educational Potential	7	(1)
The Entertainment-Education Strategy	8	(5)
The Rise of Entertainment-Education	13	(11)
Chapter 2 Simplemente Maria	24	(23)
The Maid Weds the Maestro!	24	(4)
Retracing Simplemente Maria	28	(1)
The Simplemente Maria Story	29	(3)
Why Was Simplemente Maria So Popular?	32	(8)
The Effects of Simplemente Maria	40	(4)
Ethical Problems Generated by Simplemente Maria	44	(1)
Conclusions	45	(2)
Chapter 3 Miguel Sabido and the Entertainment-Education Strategy	47	(26)
Miguel Sabido	49	(4)
Sabido's Entertainment-Education Strategy	53	(6)
Conventional Versus Entertainment-Education Soap Operas	59	(3)
Theoretic Bases of Sabido's Soap Operas	62	(8)
Producing Entertainment-Education Soap Operas	70	(1)
Conclusions	71	(2)
Chapter 4 The Hum Log Story in India	73	(32)
What Was Hum Log?	75	(2)
Data Collection	77	(2)
Educational Themes in Hum Log	79	(3)
Audience Popularity	82	(6)
Viewer Letters	88	(3)
Modeling in Hum Log	91	(5)
Impacts of Hum Log on Viewers	96	(4)
Impacts of Hum Log on the Indian Television System	100	(2)
Why Did Hum Log End?	102	(1)
Conclusions	103	(2)
Chapter 5 The Entertainment-Education Strategy in Music	105	(15)
Music, a Pervasive Medium	108	(2)
Entertainment-Education Music	110	(9)
Conclusions	119	(1)
Chapter 6 The Entertainment-Education Strategy in Radio	120	(23)
The Promise of Radio	121	(1)
The Archers	122	(3)
The Jamaican Radio Soap Operas of Elaine Perkins	125	(3)
Costa Rica's Dialogo	128	(1)
Kenya's Ushikwapo Shikimana	129	(2)
Tanzania's Twende Na Wakati	131	(3)
Tinka Tinka Sukh in India	134	(8)
Conclusions	142	(1)
Chapter 7 The Effects of Entertainment-Education	143	(37)
What Effects Have Been Found?	144	(4)
A History of Entertainment-Education Effects Research	148	(4)
Effects of Twende Na Wakati	152	(19)
How Do Entertainment-Education Effects Occur?	171	(7)
Conclusions	178	(2)
Chapter 8 Studying Entertainment-Education Effects	180	(25)
Evolution of Research Methodologies	180	(16)
Costs of Studying Effects	196	(5)
Putting Research Findings into Practice	201	(1)
Problems in Studying Entertainment-Education Effects	202	(1)
Conclusions	203	(2)
Chapter 9 Lessons Learned About Entertainment-Education	205	(23)
Factors Determining the Effectiveness of Entertainment-Education	205	(12)
Resolving Ethical Dilemmas	217	(4)
Looking Forward	221	(7)
Glossary	228	(3)
References	231	(18)
Name Index	249	(8)
Subject Index	257