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| Preface | p. xi |
| Entertainment-Education | p. 1 |
| The Tailor and the Postmaster | p. 6 |
| Entertainment's Unrealized Educational Potential | p. 7 |
| The Entertainment-Education Strategy | p. 8 |
| The Rise of Entertainment-Education | p. 13 |
| Simplemente Maria | p. 24 |
| The Maid Weds the Maestro! | p. 24 |
| Retracing Simplemente Maria | p. 28 |
| The Simplemente Maria Story | p. 29 |
| Why Was Simplemente Maria So Popular? | p. 32 |
| The Effects of Simplemente Maria | p. 40 |
| Ethical Problems Generated by Simplemente Maria | p. 44 |
| Conclusions | p. 45 |
| Miguel Sabido and the Entertainment-Education Strategy | p. 47 |
| Miguel Sabido | p. 49 |
| Sabido's Entertainment-Education Strategy | p. 53 |
| Conventional Versus Entertainment-Education Soap Operas | p. 59 |
| Theoretic Bases of Sabido's Soap Operas | p. 62 |
| Producing Entertainment-Education Soap Operas | p. 70 |
| Conclusions | p. 71 |
| The Hum Log Story in India | p. 73 |
| What Was Hum Log? | p. 75 |
| Data Collection | p. 77 |
| Educational Themes in Hum Log | p. 79 |
| Audience Popularity | p. 82 |
| Viewer Letters | p. 88 |
| Modeling in Hum Log | p. 91 |
| Impacts of Hum Log on Viewers | p. 96 |
| Impacts of Hum Log on the Indian Television System | p. 100 |
| Why Did Hum Log End? | p. 102 |
| Conclusions | p. 103 |
| The Entertainment-Education Strategy in Music | p. 105 |
| Music, a Pervasive Medium | p. 108 |
| Entertainment-Education Music | p. 110 |
| Conclusions | p. 119 |
| The Entertainment-Education Strategy in Radio | p. 120 |
| The Promise of Radio | p. 121 |
| The Archers | p. 122 |
| The Jamaican Radio Soap Operas of Elaine Perkins | p. 125 |
| Costa Rica's Dialogo | p. 128 |
| Kenya's Usbikwapo Shikimana | p. 129 |
| Tanzania's Twende Na Wakati | p. 131 |
| Tinka Tinka Sukh in India | p. 134 |
| Conclusions | p. 142 |
| The Effects of Entertainment-Education | p. 143 |
| What Effects Have Been Found? | p. 144 |
| A History of Entertainment-Education Effects Research | p. 148 |
| Effects of Twende Na Wakati | p. 152 |
| How Do Entertainment-Education Effects Occur? | p. 171 |
| Conclusions | p. 178 |
| Studying Entertainment-Education Effects | p. 180 |
| Evolution of Research Methodologies | p. 180 |
| Costs of Studying Effects | p. 196 |
| Putting Research Findings into Practice | p. 201 |
| Problems in Studying Entertainment-Education Effects | p. 202 |
| Conclusions | p. 203 |
| Lessons Learned About Entertainment-Education | p. 205 |
| Factors Determining the Effectiveness of Entertainment-Education | p. 205 |
| Resolving Ethical Dilemmas | p. 217 |
| Looking Forward | p. 221 |
| Glossary | p. 228 |
| References | p. 231 |
| Name Index | p. 249 |
| Subject Index | p. 257 |
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