Entrepreneur Power Plays : How the World's Most Dynamic Thinkers Reach the Top of Their Game

by Businessweek

• ISBN13: 9780071486323
• ISBN10: 0071486321
• Edition: 1st
• Format: Paperback
• Copyright: 2008-01-22
• Publisher: McGraw-Hill

Summary

The Last Word in Success from the First Name in Business BusinessWeek's Power Plays series analyzes insights from the biggest power players in business on essential topics in today's market. Each book includes real case studies, Monday morning strategies, power moves that tackle key business problems head-on, and the keen industry knowledge that has made BusinessWeek the world's number-one authority.

Author Biography

BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage, inside information, and annual rankings of businesses. Established in 1929, the magazine set a new industry standard and ultimately expanded its enormous popularity through its Web site, BusinessWeek.com.

Table of Contents

Introduction	p. vii
Keeping the Edge at Google	p. 1
All Business	p. 15
Can Pro Gaming Go Legit?	p. 23
Digg.com's New Silicon Valley Brat Pack	p. 39
Higher Grounds at Espresso Vivace Roasteria	p. 51
Mainland Entrepreneurs versus Multinationals	p. 59
Amazon's Risky Bet	p. 71
Linux Inc.	p. 85
My Second Life-Virtual World, Real Money?	p. 101
Lenovo Is China's First Global Capitalist	p. 115
Bread and Fashion Lessons from Europe	p. 131
Express Personnel's Temp Strategy for Permanent Growth	p. 143
From Silicon Valley to Sun Ranch	p. 151
Trends: The MySpace Generation	p. 157
Sources	p. 169
Contributors	p. 171
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