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Foreword: Asheesh Advani, CEO, JA Worldwide
Introduction: Getting the Entrepreneurial Attitude -- Why It's So Important for Young People in Today's Global Economy
Part One
Chapter 1: Sense of Mission -- Creating an Entrepreneurial Strategy and Culture
Chapter 2: Customer/Product Vision -- My Customer, My Product, My Self-Respect
Chapter 3: High-Speed Innovation -- The Necessity to Invent, the Freedom to Act
Chapter 4: Self-Inspired -- Love What You Do and Get Very Good At Doing It
Chapter 5: What's Really Required -- The Three Requirements
Part Two: JA's Seven Competencies -- The Entrepreneurial Attitude in Action
Chapter 6: Goal Orientation and Initiative: Having a Self-Starting Nature and Proactive Approach
Chapter 7: Responsibility: Taking Ownership of a Project, Group, or Task
Chapter 8: Creativity: Engaging Imagination to Create and Innovate
Chapter 9: Teamwork: Cooperating and Working with Others to Achieve a Common Goal
Chapter 10: Perseverance: Completing Tasks and Goals Despite Difficulties or Delays
Chapter 11: Resourcefulness: Observing Situations and Skillfully Addressing Difficulties
Chapter 12: Self-Efficacy: Having Belief or Confidence in Your Ability to Succeed
Conclusion: The Entrepreneurial Attitude -- Doing Something Great With Your Life!
Application: My Entrepreneurial Start-Up Action Plan
Index
