Entrepreneurial Financial Management: An Applied Approach

by Cornwall; Jeffrey R

• ISBN13: 9780765627261
• ISBN10: 0765627264
• Edition: 3rd
• Format: Nonspecific Binding
• Copyright: 2012-10-15
• Publisher: Routledge

Summary

This new edition presents an applied, realistic view of entrepreneurial finance for today's entrepreneur. The book provides an integrated set of concepts and applications, drawing from entrepreneurship, finance, and accounting. The book's contents are designed to follow the life cycle of a new business venture. Topics are presented in a logical order, as entrepreneurs will likely face them as they begin the process of business start-up and move into growing the business. Key changes to this edition include: --Added material on how the book's financial templates align with business modeling. --The impact of the 2008 recession and its economic realities are addressed throughout the book. --The Millennial Generation's unique aspirations and goals are discussed in terms of entrepreneurship. --The debt and equity financing section has been updated to reflect changes in regulations and evolving investor expectations. --The bootstrapping chapter has been revised to reflect the explosion of social media and its impact on bootstrap marketing. --The impact of the 2008 recession on the exit process for entrepreneurs. A comprehensive spreadsheet financial template is included with the book. This tool allows for the application of many of the concepts to actual businesses, and will be a valuable supplement to the process of developing a full business plan. The spreadsheet financial templates are available for unlimited free downloads at www.drjeffcornwall.com.