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Entrepreneurial Small Business,9780073381572
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Entrepreneurial Small Business

by ;
Edition:
3rd
ISBN13:

9780073381572

ISBN10:
0073381578
Format:
Hardcover
Pub. Date:
2/24/2010
Publisher(s):
McGraw-Hill/Irwin
List Price: $223.43

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Summary

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.

Table of Contents

Entrepreneurs, Ideas and Plans: The Basis of Small Business
Small Business: Its Opportunities and Rewards
Small Business Environment: Managing External Relations
Small Business Entrepreneurs: Characteristics and Competencies
Small Business Ideas: Creativity, Opportunity, and Feasibility
Appendix: A Sample Feasibility Study: Pet Élan
Small Business Entry: Paths to Part-Time Entrepreneurship
Small Business Entry: Paths to Full-Time Entrepreneurship
Small Business Strategies: Imitation with a Twist
Appendix: 5 Steps to an Industry Analysis: Retail Shoe Store
Business Plans: Seeing Audiences and Your Business Clearly
Appendix: Example Cover Letter and Résumé
Appendix: My Libros.com Business Plan
Marketing in the Small Business
Small Business Marketing: Product and Pricing Strategies
Small Business Promotion: Capturing the Eyes of Your Market
Small Business Distribution and Location
Marketing Plans: Saying How You'll Get Sales
Appendix: A Marketing Plan: PizzMo
Cash, Accounting, and Finance in the Small Business
Small Business Accounting: Projecting and Evaluating Performance
Cash: Lifeblood of the Business
Appendix: Completing a Bank Reconciliation
Small Business Finance: Using Equity, Debt, and Gifts
Assets: Inventory and Operations Management
Small Business Protection: Risk Management and Insurance
Appendix: Economic Order Quantity
Appendix: Time Value of Money and Discounted Cash Flow Analysis
Management and Organization in the Small Business
Legal Issues: Recognizing Your Small Business Needs
Human Resource Management: Small Business Considerations
Achieving Success in the Small Business
Cases
Brothers Going Separate Ways or Not?
G & R Garden Center: Lawn Care Services Division
Real Estate Millionaires of Memphis
Big Business in a Small Rural City
The Ambitious College Kid Who Just Can't Wait
The Grande General Store, Est. 1948 - It's Time to Sell
The Computer Guru: A One-Man Show or an Empire?
The Old Timer's Woodstove Shop
The House of Wine - Grand Opening
Saunders and Company, Inc., An International Entrepreneurial Enterprise
S & Z East Coast Importers
The Wallingford Bowling Center
Parker Mountain Products, Inc.
Nate Mower & Son, Residential Plumber(s)
The Landlords: Investments in Commercial Real Estate
Richard Harris and Harris Homes
The House of Wine (revisited)
Eli Associates: Professional Writers, Speakers, Consultants
Wayne Manor Comix
The Daughter of the Immigrant
George Washington Case
Table of Contents provided by Publisher. All Rights Reserved.


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