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This is the 3rd edition with a publication date of 2/24/2010.
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Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.
Table of Contents
|Entrepreneurs, Ideas and Plans: The Basis of Small Business|
|Small Business: Its Opportunities and Rewards|
|Small Business Environment: Managing External Relations|
|Small Business Entrepreneurs: Characteristics and Competencies|
|Small Business Ideas: Creativity, Opportunity, and Feasibility|
|Appendix: A Sample Feasibility Study: Pet Élan|
|Small Business Entry: Paths to Part-Time Entrepreneurship|
|Small Business Entry: Paths to Full-Time Entrepreneurship|
|Small Business Strategies: Imitation with a Twist|
|Appendix: 5 Steps to an Industry Analysis: Retail Shoe Store|
|Business Plans: Seeing Audiences and Your Business Clearly|
|Appendix: Example Cover Letter and Résumé|
|Appendix: My Libros.com Business Plan|
|Marketing in the Small Business|
|Small Business Marketing: Product and Pricing Strategies|
|Small Business Promotion: Capturing the Eyes of Your Market|
|Small Business Distribution and Location|
|Marketing Plans: Saying How You'll Get Sales|
|Appendix: A Marketing Plan: PizzMo|
|Cash, Accounting, and Finance in the Small Business|
|Small Business Accounting: Projecting and Evaluating Performance|
|Cash: Lifeblood of the Business|
|Appendix: Completing a Bank Reconciliation|
|Small Business Finance: Using Equity, Debt, and Gifts|
|Assets: Inventory and Operations Management|
|Small Business Protection: Risk Management and Insurance|
|Appendix: Economic Order Quantity|
|Appendix: Time Value of Money and Discounted Cash Flow Analysis|
|Management and Organization in the Small Business|
|Legal Issues: Recognizing Your Small Business Needs|
|Human Resource Management: Small Business Considerations|
|Achieving Success in the Small Business|
|Brothers Going Separate Ways or Not?|
|G & R Garden Center: Lawn Care Services Division|
|Real Estate Millionaires of Memphis|
|Big Business in a Small Rural City|
|The Ambitious College Kid Who Just Can't Wait|
|The Grande General Store, Est. 1948 - It's Time to Sell|
|The Computer Guru: A One-Man Show or an Empire?|
|The Old Timer's Woodstove Shop|
|The House of Wine - Grand Opening|
|Saunders and Company, Inc., An International Entrepreneurial Enterprise|
|S & Z East Coast Importers|
|The Wallingford Bowling Center|
|Parker Mountain Products, Inc.|
|Nate Mower & Son, Residential Plumber(s)|
|The Landlords: Investments in Commercial Real Estate|
|Richard Harris and Harris Homes|
|The House of Wine (revisited)|
|Eli Associates: Professional Writers, Speakers, Consultants|
|Wayne Manor Comix|
|The Daughter of the Immigrant|
|George Washington Case|
|Table of Contents provided by Publisher. All Rights Reserved.|