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9780130812193

The Entrepreneur's Fieldbook

by
  • ISBN13:

    9780130812193

  • ISBN10:

    0130812196

  • Format: Paperback
  • Copyright: 1999-01-01
  • Publisher: Pearson College Div
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List Price: $71.40

Summary

This brief book combines theory, hands-on activities and the experience of a proven entrepreneur. With its questioning style, high-quality enrichment materials, and real-life experiences, this book will help readers learn through its use of chapter objectives, exercises, case studies, checkpoints, chapter summaries, and review questions.The book covers: Entrepreneurship: Concepts and Issues; Sources of Venture Ideas: Entrepreneurship on the Internet; Market Research and Analysis; Refining the Venture Idea: Testing, Fit, and Feasibility; Startup Alternatives: Home-Based, Franchises, and Existing Businesses; Financing the Venture and more.A practical book for anyone interested in entrepreneurship.

Table of Contents

1. Entrepreneurship: Concepts and Issues.
2. Sources of Venture Ideas: Entrepreneurship on the Internet.
3. Market Research and Analysis.
4. Refining the Venture Idea: Testing “Fit” and Feasibility.
5. Start-up Alternatives: Home-Based, Franchises, and Existing Businesses.
6. Building a Successful Business Plan.
7. Financing the Venture.
8. The Complete Entrepreneur: Post-Start-up Challenges.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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